North West Marketing Advisor at UPL

Primary - Role Responsibilities

• Distributor and Distributor representative marketing and technical support.
• Service the Distributor and Distributor representatives and create marketing opportunities with each, in the area to drive marketing and sales, in conjunction with the UPL regional Business Manager, to achieve allocated financial targets.
• Business development responsibility, drive business support initiatives to reach budget in the region – NPP and Selected Strategic Products.
• Contribute to training programs and product presentations of UPL sales team, distributors, and agents.
• Contribute to demonstration trials plan definition & drive trial implementation in the region.
• Execute demonstrations, collect, and present data from demonstration trials.
• Contribute to key account approach development- customer data base with key promotion activities.
• Commercial trial work on all new NPP remedies and crop monitoring systems.
• Develop, maintain, and advance digital crop monitoring systems and programs within company strategic plan. (Satellite, drones, weather stations etcetera)
• Contribute to agent service & technical support.
• Utilise relevant commercial and /or demonstration trial locations as marketing/demo days.
• All the above in full coordination with the Regional Business Manager

Secondary - Business development and Portfolio Management

• Up to date knowledge of the markets and agricultural products
• Contribute to portfolio positioning strategy & continuous improvement in terms of value proposition statement.
• Contribute to product training presentations & promotion materials.
• Contribute to product launch planning & drive execution in his region
• Contribute to future portfolio strategy by identifying & suggesting new market opportunities
• Contribute to product pricing strategy including competitive analysis & differentiation in the region
• Recommendation on continuous improvement of current labels.
• Identifying new uses for current products.
• Content creation - Create content for marketing activities such as social media, brochures, trial results booklets, digital platforms etc.

Internal Stakeholders

• Liaises with Commercial, Development and Marketing on new product launches, technical training, focus products, marketing activities, demonstrations, and field events, etc.

External Stakeholders

• Distributors, Distributor representatives
• Farmers
• Researchers and industry specialists
• Suppliers

Knowledge, Skills and Experience Required

• 5 years’ experience in crop protection industry in marketing & business development positions
• BSc Degree or Diploma in Agriculture. BASOS and AVCASA certified.
• If not BASOS and AVCASA certified, will be required to successfully obtain within first year of service.
• Good business/market intelligence and excellent technical skill regarding marketing tools and strategies.
• Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise
• Broad knowledge of crop cultivating and production methods.
• Good technical understanding of bio stimulant and innovative nutrition and key competitors in the market.
• General knowledge of the market and regulatory processes.
• Financial acumen with ability to understand basic financial principles.