Senior Data Analyst: Performance Marketing at National Sea Rescue Institute

Minimum Requirements

• Bachelor's or advanced degree in a quantitative field (e.g., Statistics, Mathematics, Economics, Computer Science).
• Proven experience (8-10 years) in data analysis, preferably within a performance marketing or digital advertising environment.
• Proficient in data visualization tools (e.g., Tableau, Power BI) and statistical analysis tools (e.g., R, Python).
• Strong SQL skills for data extraction and manipulation.
• Excellent communication skills to present complex findings in a clear and actionable manner.
• Ability to collaborate with cross-functional teams and stakeholders to drive data-driven decision-making.

Duties and Responsibilities

• Analyse large datasets to extract meaningful insights and trends related to performance marketing metrics, including ROI, customer acquisition, and conversion rates.
• Develop and maintain dashboards, reports, and visualizations to communicate key performance indicators (KPIs) to cross-functional teams.
• Conduct in-depth analysis of marketing campaigns, providing actionable recommendations for optimization and efficiency improvement.
• Collaborate to define and track relevant metrics, ensuring alignment with business goals.
• Utilize statistical methods and predictive modelling to identify opportunities and risks within marketing strategies.
• Stay updated on industry trends, data analytics tools, and emerging technologies to continuously improve analytical methodologies.
• Work closely with data engineering teams to ensure data accuracy, integrity, and availability for analysis.