Senior Catergory Marketing Manager at Nestlé

Job Description

Job Purpose

The Senior Category Marketing Manager (Director level role) is responsible for setting the overall direction of the Category Marketing function for Nutrition which includes four distinct areas: Medical Marketing, Trade Marketing, Product Marketing and Category Development. Ensures that the annual marketing plan and specific programs are developed and implemented to meet company goals and objectives and directly contribute to delivering the Nutrition Business profitability targets. Leads both the Medical & Consumer Marketing teams to win more in the market and gain competitive advantage. Collaborates cross functionally with Leaders from Strategic Marketing and across the value chain to enable business results.

Key Outputs

Leads the development and execution of the Nestlé Nutrition Strategic Roadmap and ensures alignment of local market strategy with overall global strategy

•  Manages and optimises the category P&L and ensures consistent and sustainable profitable growth
• Uses different touch points especially digital platforms to reach and engage consumers and Healthcare Professionals in
• innovative and non-traditional ways in support of brand objectives.
• Knowledge and deep understanding of the Customer, Health Care Professionals and Consumer Segments to enable solutions that address their needs and win against competition
• Successful promotional and detailing activities resulting in trial, conversion, purchase, loyalty and advocacy in order to grow ahead of categories where Nestlé competes
• Lead & Develop Consumer & Medical Nutrition Teams
• Develops own management and leadership skills by: providing regular coaching and mentoring to direct reports. Coaching and guidance should be in-line with Nestle Leadership Framework Competency Model
• Leads, motivates and develops a team which is agile enough to respond to fast changing organisational challenges
• Manages processes and removes barriers to ensure that the team is as effective as possible to meet business goals and win with consumers, customers and Healthcare professionals.

Key Requirements:

• Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
• Energetic, self-starter with ability to lead and motivate a large group
• Demonstrated knowledge of marketing mix elements, along with experience in developing and implementing both product and customer specific marketing programs.
• Ability to interpret and analyse market research, trends, syndicated data and competitive data / trends.
• Understanding of category management and development.
• Excellent written and verbal communications skills for interaction with diverse people
• Demonstrated ability to make informed decisions that positively impact business
• Results driven with a proven track record in consistently delivering & exceeding business targets and category growth
• Systems / info technology and digital marketing knowledge is beneficial

Key Personal Attributes

• Ingenious - An innovative yet objective thinker
• Explorer - Demonstrates a ‘can do’ / entrepreneurial attitude
• Shrewd - Ability to deliver projects in full, on time and to the highest quality
• Fighter – Driven to get the best result and win ,Challenges themselves and others
• Architect- A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires.