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  • Posted: Feb 6, 2017
    Deadline: Not specified
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    MondelÄ“z International, Inc. (NASDAQ: MDLZ) is a whole new company reimagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands. Our Brands We make some of the best-known snacks brands around the globe.
    Read more about this company

     

    Category Brand Manager - Chocolate & Coco Beverages , Central East Africa

    Job description

    Supports the execution of category activation marketing strategy/plan within the cluster/ market. The role leverage links between the cluster/market and the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation

     

    Principal Accountabilities / Responsibilities

    • Supports the execution and performance of annual category marketing     plans in the country /    cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.

    • Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 ‘s

    • Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication

    • Manage connection & media planning and buying locally

    • Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar

    • Manages required investment, prioritization, resources and enablers in order to deliver     category targets

    • Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market

    • Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets

    • Manages marketing spend budgets & improve profitability (ROI) across the cluster/market

    • Understands local Sales capacity execution capability and coordinate with Category Lead and market GM’s on cross category priority alignments.

    • Typically works with a timeframe for less than 12 months

    Qualifications

     Education:

    • University degree in Marketing or applicable working experience

    • Excellent Knowledge of English language

    • Strong PC literacy (Excel, PP)

    Skills

    General:

    • Strong people management skills

    • Communication skills

    • Idea Leadership and Drive for Results

    • Handling Complexity, problem solving, analytical and conceptual skills

    • Business Acumen, Organizational agility

    • Project leadership skills

    • Strong planning skills

      Experience

    • Minimum of 5 years’ experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.

    • Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.

    • In-depth understanding of consumer needs

    Influencing senior teams.

    Mondelez South Africa is an equal opportunities employer

    Method of Application

    Interested and qualified? Go to Mondelez International on mondelez.taleo.net to apply

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