Product Manager - SSA at The Estée Lauder Companies Inc

Job description

• Set up of yearly promotional calendar in conjunction with marketing manager, align programs to new launches.
• Plan & implement promotional programs/ special events in conjunction with marketing manager, in line with sales plan & marketing objectives.
• Develop and conceptualise new promotional/special offers and proposed sell-in units relevant to each retailer.
• Control, coordinate and monitor P&L on any program within budgets
• Ensure promotional and collateral allocations are communicated to sales, education, and distribution partners
• Review market and competitive trends and provide feedback.
• Prepare & Analyse data relevant to promotional activity and implement programs to maintain category % and to grow market share.
• Work in conjunction with the Marketing Manager on advertising requirements, ensuring schedules and material deadlines are adhered to and met
• In conjunction with the Marketing Manager, set price guidelines for the offers in relation to the competition & in line with required COG targets.
• Analyse, update weekly/monthly sell through reports, category reports and provide corrective action/ feedback.
• Liaise with planning departments to establish flow of stock, offer codes, barcodes and establish pack off schedule
• Follow through and monitor shipping status in conjunction with forecasting department on all programs and take corrective measures
• Monitor expenses monthly to ensure they stay within brand objective and budgets
• Identify opportunities utilizing new creative approaches, external suppliers to seek market growth.
• Review obsolescence monthly and set action plans to reduce excess / obsolete inventory within budget levels.
• Conduct annual promotional range review and provide recommendations for pricing, rationalisation and range enhancement.
• Ensure correct pricing rules, codes and systems are loaded correctly 3 months prior to OCD
• Ensure all elements for special events/ promotional activity is secured 3 months in advance, and co-ordinate deliverables and setups to meet OCD
• Prepare monthly briefs for Sales and Education teams on all related promotions, advertising support and execution plans
• Ensure on counter dates are met to execute with excellence and that all projects are seen through to completion
• Ensure communication of order numbers are sent to sales team two weeks prior to promotion
• Maintain and manage P&L statements and control of expenditure
• Collectively with the Marketing Manager ensure all programs and launches are aligned to effectively execute the marketing objectives

Requirements And Experience

• Grade 12
• Marketing Degree/ Diploma
• Full, unrestricted Driver’s license
• 3-5 years’ experience in category/ brand/ product management
• Advanced MS Office – Word, Excel and PowerPoint

Key Personal Characteristics

• Organized and detail orientated.
• Forecasting and analyzing sales & trends
• Developing strategic marketing programs to gain a competitive advantage through effective coordination of activities
• Able to negotiate at high level with suppliers, retailers
• Excellent interpersonal skills with the ability to interact with all levels within an organization, and external
• Self-motivation; High energy level; the ability to work independently.
• Analytical with strong financial acumen.
• Smoothly handles multiple demands, shifting priorities and rapid change,
• Results oriented, with high drive to meet objectives and standards, high attention to detail and accuracy
• Anticipates, recognizes and meets customers’ needs