Marketing Engagement Specialist at Momentum

ROLE PURPOSE

Manage the end-to-end communication function by designing, developing and executing communication plans, to drive engagement that supports the achievement of key business objectives.

RESPONSIBILITIES AND WORK OUTPUTS

• Help design, prepare, develop, edit and share information to inform and empower clients (i.e. Multiply members, partners and financial advisers)
• Manage the full communication process and elements across all channels and act as communication champion/owner i.t.o. compiling, driving and taking accountability for communication across the client journey
• Manage various communication campaigns simultaneously
• Conceptualise, plan and implement various communication interventions, and manage the administration thereof
• Interpret briefs and produce creative and effective ideas, messages and content
• Align all communication to the Multiply strategy, brand, communication standards, tone of voice, CI and legislation
• Keep up-to-date on best practice, particularly changes to communications innovation and legislation
• Regularly audit all Multiply communication touch points and keep an up-to-date document matrix
• Manage all administrative tasks that are related to the communication function.
• Continuously work on becoming a subject matter expert on unfamiliar topics to produce messages with insights and value
• Meet with colleagues, internal clients and project teams to consider communication and content requirements
• Provide authoritative expertise and advice to clients and stakeholders
• Ensure that synergies are established in terms of style, medium and content for all communications within the business
• Ensure that relevant communications are sent out in an accurate and timely manner
• Ensure all stakeholders are well briefed on key communications issues
• Develop key messages: create and maintain appropriate, consistent language and terminology across all internal and external media and channels
• Translate complex concepts and jargon into plain and simple language and visuals
• Monitor and continuously improve the effectiveness of various engagement initiatives
• Identify and implement ways to measure communication success
• Analyse and report on all aspects of communications, including effectiveness of content and channel
• Manage the full communication process and elements across all channels
• Review and edit all communication to ensure consistency in style, tone and format
• Effectively deliver engagement messaging to target audiences, including email, mobile, video, print, etc.
• Drive the implementation of communication strategies within the business
• Contribute to the design of client journeys that result in a superior client experience
• Engage with key internal and external stakeholders to identify changing client and business needs and align communication objectives with these needs.
• Develop and maintain productive and collaborative working relationships with peers and stakeholders
• Make recommendations to improve client experience and fair treatment of clients within area of responsibility
• Positively influence and participate in change initiatives

COMPETENCIES REQUIRED

• Exceptional creativity and problem-solving skills;
• Proven cross-discipline marketing fluency and expertise;
• Ability to clearly and concisely communicate complex subject matter, verbally and in written form;
• Proven track record managing multiple projects, negotiate work flow, and handle tight deadlines; and
• Ability to challenge the status quo with new ideas, new approaches, and new solutions;
• Impact and influence

EXPERIENCE AND QUALIFICATIONS

• Bachelor’s degree or equivalent qualification in Communications or Marketing required;
• A minimum of 3-5 years’ experience in a relevant communication environment

ADDITIONAL INFORMATION

• Self-starter that takes initiative
• Ownership and accountability
• Collaboration
• Excellence
• Innovation
• Diversity and inclusiveness