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  • Posted: May 11, 2021
    Deadline: Not specified
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    Having been involved in the call centre industry for the last 16 years the time came to set up our own business, MindMatch Consulting. Collectively we have over 30 years experience in the industry with a diverse range of skill sets from Recruitment through to Human Capital Analytics. Our passion is 'matching minds'. The delivery is either through a recruitme...
    Read more about this company

     

    Brand Manager

    Our client, a leading health food retailer, is looking for a skilled wellness advocate to join their passionate brand team. This individual will be responsible for developing brand strategies.  The chosen candidate will be a team player, able to manage a design team and marketing coordinator, as well as work seamlessly with any external agencies and suppliers. Excellent project management skills with the ability to successfully execute key brand initiatives is a must. 

    Responsibilities

    • Represent the company and exude a passion for brand, and wellness industry as a whole.
    • Brand champion whilst ensuring brand integrity at all times.
    • Contribute to the annual brand planning process, driven by the marketing manager.
    • Set monthly brand activity calendar and work with the marketing coordinator to ensure cross-functional activities are executed across the department- seamlessly and timeously.
    • Help plan and implement successful seasonal brand campaigns as driven by the marketing manager and agency, across all marketing channels including digital.
    • Oversee brand events and activations as set up and executed by the marketing coordinator.
    • Support in executing year-round brand engagement through established (and growing) partnerships, loyalty scheme, ambassadorial programme, social media, activations and events, and other marketing initiatives.
    • Analyse loyalty data and other customer data in order to work with the marketing manager to drive the development of strategic and targeted brand communication through CRM.
    • Ensure all content generated is on brand and aligned with objectives, including content generated across social media platforms and mailers.
    • Work with the omnichannel team and marketing manager to ensure the online sales objectives are met through targeted campaigns and other initiatives.
    • Collaborate across departments to ensure alignment of, and success of, strategic projects and work closely with departments to ensure key brand objectives are met. 
    • Drive local store marketing initiatives, including a digital marketing approach, across stores with the assistance of the marketing coordinator.
    • Represent the company as required at store openings, activations and other brand events.
    • Provide necessary reporting to allow proper measurement of marketing activities and recommendations based on analysis of ongoing activity.
    • Perform other duties as necessary to support the objectives of division and company

    Qualifications

    • Bachelor’s degree in marketing or related field
    • 5 years + experience in marketing, including digital marketing experience
    • 3-5 years general brand management experience
    • Strong proficiency in Microsoft Excel/Power Point/Word

    Method of Application

    Interested and qualified? Go to MindMatch Consulting (Pty) Ltd on www.linkedin.com to apply

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