Brand Manager at RCL FOODS

Manage and develop the Food Partners brand profit and loss, image and positioning in relation to competitors.

Plan, develop and implement marketing initiatives and activities for the brand(s) or products.

Minimum Requirements

• A degree or diploma in marketing or business management (3 years).
• Valid Code EB drivers’ licence.
• 3 - 5 years relevant experience in a similar environment.

Duties & Responsibilities

Brand Management:

• Participate in the formulation of the Food Partners marketing strategy.
• Formulate the brand SIA targets in consultation with the Head of Marketing and ensure alignment with the national targets.
• Drive the achievement of the brand SIA operation targets.
• Operationalise and implement the marketing strategy in the market place and with the category team.
• Drive the brand building execution programme with the category team.
• Liase with advertising creatives to devise comprehensive marketing strategies and conduct the briefing and management of the daily agency requirements.
• Facilitate brand audits and inputs at customer cycle meetings.
• Coordinate events, promotions, marketing project and advertisement campaigns for the brand(s).
• Input into the pricing strategy and maintain strong insights into financial income statements to ensure the development of profitable innovations and profit management of existing products.
• Liaise with the category team to develop new instore promotional initiatives.
• Liaise with the NPD team to develop new packaging or new products.

New Product Development and Marketing Research:

• Lead branded NPD projects with cross-functional teams and external service providers (ingredients suppliers, agencies etc).
• Conduct relevant analysis to identify strengths and weaknesses in the brand portfolio/strategy by reviewing purchased data or proactively scanning other sources.
• Lead market analysis through a variety of mediums such as market research, consumer research and product research.

Information Analysis, Management and Reporting:

• Provide detailed and precise reports to illustrate trends, predictions and relevant strategies.
• Analyse and interpret a wide range of key data – research reports, financial income statement, media reports etc
• Provide forecasting input with the category and customer teams into the S&OP forecasts.
• Provide regular reports on brand results and activities and integrate corporate objectives into their brand management strategies.
• Analyse information daily to ensure targets are being met.

Financial Management:

• Formulate and manage the brand budget on a monthly basis.
• Meet budgetary targets.
• Manage fixed and operational assets ensuring they are utilised optimally.
• Formulate and control approved NPD budgets.

Organisational Efficiency:

• Drive efficient working relationship with the Category Teams, Marketing, Sales, Operations to ensure effective delivery of your category strategy.
• Participate in the Cycle Planning Process and ensure your brands has a body of activity at necessary levels for each quarter, covering innovation and activation.
• Implement and simplify appropriate business processes to increase organisational effectiveness and efficiency.