Brand Manager at SACAP (The South African College of Applied Psychology)

The South African College of Applied Psychology (SACAP) is the leading independent provider of education in psychology, counselling and coaching, offering accredited undergraduate and postgraduate qualifications.

SACAP is looking for a Brand Manager who is responsible for adapting a brand strategy to relevant markets and maintaining the brand integrity across all company marketing initiatives and communications.

Responsibilities

• Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Implement brand strategy and marketing plan taking ownership of the brands performance.
• Lead creative development process.
• Manage brand budgets including monthly forecasting.
• Assist Digital Campaign and media manager in management and maintenance of company website.
• Measure and report performance on marketing campaigns.
• Monitor market trends and competitor activity identifying opportunities and key issues.
• Manage social media content from a brand perspective – make sure it aligns to brand values.
• Manage the production of marketing materials and literature.
• Manage all marketing events, new product launches and exhibitions as required.
• Manage and build relationships with agencies and suppliers.

Qualifications and Experience

• Relevant tertiary qualification in marketing
• 3 years’ experience in a brand manager role or agency equivalent
• Experience in Private Higher Education
• International Markets Experience
• Drive for results
• Effective event and project management skills.
• Excellent understanding of marketing principles (full marketing mix) including digital marketing (Social Media, SEO, PPC, Online analytics).
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
• Excellent writing skills.
• Computer proficient with Microsoft Office.
• Strong administration and organisational skills.
• Deadline Driven with advanced communication and interpersonal skills. Up-to-date with latest trends and marketing best practices.
• Comfortable working with numbers, metrics and spreadsheets.

Personal Attributes

• Personable, presentable and articulate.
• Leadership skills.
• Deadline driven.
• Positive attitude and responsibility.
• Creative by nature.
• Innovative, tech savvy and independently minded.
• Passionate about their work
• Team Player