Digital Marketer at Yuppiechef

What your role looks like

• Conceiving digital media plans for campaigns
• Building and scheduling campaigns for Facebook and Google via their management platforms
• Owning our search marketing: creating new ads and optimising existing ones, and feeding back your SEO insights to our Web team
• Owning our suppliers’ campaigns via our channels
• Being accountable for the performance of media spend, allocating it between channels, analysing and reporting back on target metrics, and recommending improvements
• Pushing for constant improvement of our spend efficiency and effectiveness
• Creative conceptualisation of campaigns, including briefing our design team
• Keeping up to date with new functionalities being released in key channels, and pushing for experimentation and learning

Who You Are

You describe yourself as someone who...

• loves getting deep into the data, excels at analytics, and is confident in convincing others with your reporting
• is able to learn quickly
• has great attention to detail
• is self-motivated and able to work both individually and as part of a team
• can see the big picture, and hit the brand objective beyond the metrics
• respects deadlines
• has great communication skills and is adept at managing your team’s expectations
• is super-organised and structured in how you manage your time and workflow
• is a natural marketer, who "gets" good versus bad communication and is comfortable explaining your vision to a designer
• is comfortable with (controlled) risk-taking to achieve new growth
   

Qualifications

What experience and skills you need for the role

• At least 2 years’ experience being individually responsible for
  • Scheduling digital media campaigns on Facebook and Google
  • Creating and optimising Google search ads
  • Reporting back on campaign performance and optimising future plans
• Skilled user of Google Ad Manager and Facebook Business Manager, in creating, tracking, managing and reporting on campaigns
• Skilled user of Google Analytics, ideally with the ability to configure or suggest enhanced measurement techniques for a retail/e-commerce implementation
• Skilled spreadsheet user with experience in analyses and reporting on large number sets
• Experience working as part of a marketing team, collaborating on projects and having a role in assessing effective brand communication
• Confidence in copywriting
   

Additional Information

Environment, Equipment, Pay And Benefits

Equipment you’ll use:

• A Macbook
• Various online packages, reporting tools and internal databases

Environment:

• Fully-equipped, a communal kitchen where you can use the tools we sell
• A fully-stocked coffee station where you can hone your barista skills
• Monthly company breakfasts where we celebrate the month gone by and chat about the future
• Parking available