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  • Posted: Nov 5, 2019
    Deadline: Not specified
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    The first Woolworths store opened its doors to the public in Cape Town in October 1931. And it was founder Max Sonnenberg who captured the public’s imagination with dynamic store policies that set Woolworths apart from its competitors. Three years later, a second branch opened in Durban, with another two in Port Elizabeth and Johannesburg a year later....
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    E-Commerce Analyst: Online

    To provide Woolworths Business Units, including WFS, with meaningful Omni-channel management information that is aligned with the achievement of company strategic goals and scorecards.

    KEY RESPONSIBILITIES

    • Produce and deliver timeous and accurate corporate and BU management information reports, including but not limited to Online Scorecard, Omni-channel Scorecard, BU specific reports, digital analytics, campaign reports, WW app dashboard and analysis.
    • Use report building tools to create standard reports and dashboards in support of the Omni-channel strategy.
    • Manage, maintain and improve Omni-channel reporting databases, including dimensions, measures and calculations.
    • Identify new measures and reports based on Omni-channel strategy and performance improvement opportunities.
    • Assist in maintaining proper setup and usage of Google Analytics (and other analytics tools like Firebase) on the app, website and mobile/social platforms.
    • Provide insights into traffic driven by internal and external campaigns’ effect on the app, website and other commerce platforms.
    • Perform analysis of internal search effectiveness and conversion; provide recommendations for changes to drive revenue.
    • Provide insights into external search engine optimization and analysis.
    • Provide frequent recommendations on how to maximize revenue from the WW website and app via product positioning, design elements and UX.
    • Service ad-hoc requests for information from stakeholders, including external surveys, within the required timeframe and specification.
    • Management and maintenance of existing reports/dashboards.
    • Participate in Omni-channel projects to identify new measures and to implement measures based on project requirements.
    • Educate key stakeholders on the on the relevance of Omni-channel management information.

    KEY COMPETENCIES

    • Relevant 3 year Diploma, with statistics or maths.
    • Prior experience in similar role an advantage.
    • Experience with Business Intelligence / Reporting tools (e.g. Tableau, Qlikview, Google Analytics, Firebase).
    • Google Analytics experience, Firebase experience and an understanding of e-Commerce processes with a special focus on app.
    • Experience in setting up an eCommerce environment for analytics.
    • Experience with Google Tag Manager.
    • Advanced Excel (with experience and using graphs, pivots, macros) and PowerPoint experience.
    • MS Access experience.
    • Excellent analytical skills and experience in data analysis.
    • Able to develop and produce Omni-channel management information.
    • Able to explain metrics and models to Key Stakeholders.
    • Good verbal and written communication skills.
    • Sound business acumen.
    • A strong customer service focus.
    • Passion for the brand and for customers - with the ability to change views and influence decisions and behaviour.
    • Connecting people – building relationships with stakeholders and working well within a team.
    • Personal effectiveness – the ability to work under pressure and to work independently.
    • Excellent Planning and Organising skills
    • Leading Transformation – is able to create new and imaginative approaches to work.

    Method of Application

    Interested and qualified? Go to Woolworths on www.linkedin.com to apply

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