Email Marketing Specialist at Ten Lifestyle Group

Our goal is to continually produce and develop industry-leading personalised email content to engage our worldwide member base of high-net-worth members. We’re looking for someone who has a strong background in email marketing and more ideas than you can shake a stick at to join our fast-growing team to create proactive communications to inspire our members with content around dining, entertainment, travel, offers and benefits.

In your first 100 days, you will (among many other things):

• Create automated emails based around an individual’s lifestyle – whatever the location, weather or personal interests
• Build dynamic content to be used in day-to-day marketing, transactional emails, surveys and more

You’ll need to be an expert task-juggler with a logical, creative mind. The success of your content will hinge on using behavioural and demographic data – as well as external factors – to create highly personalised content to engage our members.

Purpose of role:

• To create highly personalised dynamic email content, feedback surveys and more, using the best-in-market technology
• To constantly reassess and improve the quality of conceptual ideas and content; continuously improving and exceeding the requirements of our clients and our corporate priorities
• To pitch creative ideas to clients and other stakeholders as needed
• To manage and deliver large scale content projects
• To monitor our competitors’ communications and deliver work which leaves them shaking with envy
• To review impact of work using stats and feedback from stakeholders and adjusts strategy accordingly

Requirements:

• Strong experience of using complex email marketing software
• Significant experience of targeted audience segmentation
• A creative mind – you should be a problem solver and have a good eye for design
• Awareness of communication trends and an ability to produce innovative ideas
• A stickler for detail
• Excellent project management skills with a proven ability to prioritise and manage tasks in a demanding work environment
• Proven ability to consider the full customer journey in relation to campaigns and transactional content
• Significant experience of following different brand guidelines
• Be up to date with new technological developments in eCRM
• Able to take ownership of a strategic goal by developing an appropriate approach in collaboration with stakeholders and then deliver the results required on time and on budget (resource or financial)
• Assess impact of work and amend strategy going forwards to continuously improve
• Able to take ownership of a strategic goal by developing an appropriate approach in collaboration with stakeholders and then deliver the results required on time and on budget (resource or financial)

Competencies:

• A creative mind – you should be a problem solver and have an eye for good (and bad!) design
• Awareness of communication trends and an ability to produce innovative ideas
• Demonstrate creativity and confidence with clients and colleagues
• A sound knowledge of HTML and Javascript and layout
• Basic image editing skills
• Significant experience of working with email design
• Fantastic organisational/administration skills

Benefits

• We have a culture of recognition and reward – both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role.
• Monthly Treats on Ten (on the tenth of each month!) but employees also get 3 extra days of annual leave in their third year and and a paid 1 month sabbatical every 5 years.
• We operate a Ten Loyalty Reward program – this is a bonus that is awarded once length of service milestones are reached.
• ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
• Access to lots of great travel and entertainment discounts
• There are lots of social events throughout the year as well as a break-out room where employees can relax (or, if they wish, play one of the numerous games we provide!) whilst enjoying our latest fruit drop.
• We also offer a company contribution towards medical aid, transport home for those working a late shift (applies to those who don't have a car) and, one of our more popular perks, working holiday opportunities with the ability to work from any of our 24+ offices without taking annual leave.

Preference will be given to candidates in alignment with the employment equity plan of the organization.