Head Marketing– EPD English Africa at Abbott

Job Responsibilities

• Responsible for developing and managing marketing objectives for responsible countries.
• Manages marketing / product team and budgets.
• Directs and controls all sales support activities such as customer and economic analysis, market testing advertising, market research and sales promotion.
• Manages, coordinates and evaluates short-term marketing plans and budgets.
• Manages a (multiple) product portfolio: expand business, define new markets, lead business development efforts
• Makes recommendations based on analyzed market data and market trends
• Develops market strategies
• Discusses and reviews the sales plan together with the Product Managers concerned and reaches agreement
• Follows up on the plan and updates figures
• Visits customers to understand market, competitive activities and technologies, product needs, diseases and treatments with a present or future impact on the cardiovascular market
• Reports monthly the status of the major strategies, market evolution and competitive activities to GM and HQ
• Attends internal and external visitors to build up relationships
• Provides leadership and direction to subordinates
• Reinforces Abbott culture in business unit
• Builds a strong team by identifying, recruiting and retaining talent
• Develops subordinates by coaching and mentoring them and offering the right training opportunities
• Motivates staff by giving appropriate reward and recognition to major achievements of the key individuals and the entire team

Experience

• A minimum of 5 years of experience within a senior marketing position within the pharmaceutical industry
• People management experience
• Knowledge of Private and Public Sector business advantageous
• Experience in Cardiovascular/Diabetes,, Antibiotic and/or related pharmaceutical sales will be an advantage
• Experience in OTC Products is considered as plus
• History of superior territory coverage
• Knowledge and relationships with key stake holders in region will be an advantage
• Established KOL relationships and specialist relationships an advantage
• Business planning acumen and ability.
• Computer literacy (Excel, Word, Power Point)
• Compliance with company Code of Conduct.
• Candidate should be an excellent communicator who’s behavior exhibits integrity, adaptability and independence.

Education

• Tertiary qualification in Marketing Or Related study is essential.