Head of CRM at HeliosX

Description
The Company

HeliosX is a group of healthtech startups, with fast-growing operations in the UK and USA.

• We are dedicated to improving the quality, accessibility, and affordability of healthcare for all. We’re on a mission to transform how healthcare and skincare are delivered, and we’re doing this through a market-disrupting combination of technology, science, and excellent clinical care.

The Role

• At HeliosX, we’ve experienced an exceptional period of growth as our group of companies continues to expand globally at a rapid pace and we continue to disrupt the health industry.
• To continue on this trajectory, we’re searching for a Head of CRM to work on lifecycle marketing strategies that are focussed on retention, engagement, referrals and monetization, across all our brands.
• Reporting to the VP Growth, you will have the opportunity to contribute significantly to the success of HeliosX’s groups of companies and their products.
• This is a strategic role that will require getting your hands dirty and building much from scratch.

This can be a fully remote position with occasional traveling to London headquarters.

Requirements

• Develop the long term strategy for CRM, setting team OKRs and managing the team’s roadmap
• Manage and coach a lean in-house CRM team
• Own the implementation of marketing strategies for new and existing product features to promote the product launches
• Leverage data to better understand our customer segments and their lifecycle, ultimately increasing LTV and retention
• Apply personalized lifecycle strategies to develop and run engaging and impactful campaigns across multiple channels including email, SMS etc
• Regularly identify trends in CRM strategies to glean insights on best practices and new innovative ideas
• Partner with Product, Creative, Clinical and Analytics teams to drive profitable adoption of CRM techniques and opportunities
• Act as a key partner to the business as the voice of the customer and CRM best practices expert to ensure the customer has a seamless experience across touchpoints

Experience:

• 5+ years of CRM/Lifecycle Management roles with emphasis on Retention, Monetization and Referrals. B2C and/or e-commerce environments is a must
• 3+ years experience in managing and mentoring high-performance CRM teams
• Customer obsession, determined about delivering incredible customer experiences
• Good command of CRM tools (we currently use Braze) and best practice in email
• Proficiency in HTML & CSS
• Strong analytical skills and comfort with Excel. SQL knowledge is a big bonus
• Ability to work on multiple initiatives at once, with short timeframes and deadlines
• Exceptional communication, prioritization, and time management skills
• Resourceful, optimistic, tenacious, confident, and full of energy
• Self-starter, forward-thinking, innovative, and agile. Comfortable taking on a high level of responsibility, and driving continuous improvement
• Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion to make an impact and exceed your goals
• Adaptable and flexible. Feel comfortable being thrown into a largely ambiguous environment
• Strong english language skills are a must
• Skincare passion and/or experience - Is a bonus

Benefits

• Excellent salary & bonus
• Equity scheme - FOR ALL
• 33 days holiday (including bank holidays)
• Health insurance
• 50% Gym discount
• Flexible working hours
• Fruit and snacks in the office
• Monthly social (activities & drinks)
• Pension scheme
• An awesome team of bright and motivated people to work with!