The role will be responsible for providing input to the AF Group strategy to enable the business to realise its vision and strategies. This role will manage the execution of relevant marketing activities to ensure effective fulfilment on the organisation’s or business area’s marketing plans. This includes alignment of all marketing and communication to the target market and customers in order to create brand preference, drive purchasing behaviour, client experience and achieve high retention rates, including targeted direct communication and mass-media marketing.
Key Performance Areas
Marketing and strategic communications to attract new customers
Marketing and communication to existing customers
Monitor and track the impact of Marketing and Communications
Leadership and people management
Accountability: Software Solution Design
Accountability: Software Solution Development
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