Marketing/Brand Manager at London College of International Business studies

JOB OBJECTIVE:

• Responsible for developing and maintaining marketing strategies to meet organizational objectives.
• Develops the Marketing Plans to meet the objectives.
• Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
• Oversees all marketing, advertising, promotional staff and suppliers and activities across all LCIBS Brands.

KEY RESPONSIBILITIES:

• Responsible for the marketing of educational services tailored exclusively to the private tertiary industry.
• Demonstrates technical marketing skills and product knowledge of CRM Recruiting System.
• Develops annual marketing strategies and plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
• To determine and manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are involved.
• To manage all aspects of print production, receipt and distribution.
• The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media.
• Managing the entire product line life cycle in collaboration with Academics & Product Departments from strategic planning to tactical activities.
• Specifying market requirements for current and future products/services by conducting market research supported by on-going visits to customers and non-customers.
• Developing and implementing a company-wide go-to-market plan for new and existing products working with all departments to execute.
• Analysing potential partner relationships for printing, media placement and promotional goods.
• Managing and coordinating a fully functional Marketing and in-house advertising agency.
• Overseeing all Marketing, Studio, PR and Procurement staff
• Driving Brands and Brand Reputation through PR Strategies.
• Monitor, review and report on all marketing activity and results
• Develop pricing strategy

REQUIREMENTS:

• Education: MBA or comparable experience viewed favourably
• BS/BA in Marketing or related field
• 5 years experiences at marketing manager level
• Africa experience