Marketing Manager Haematology / Oncology at Amgen

Job Purpose

• Manages a product portfolio in a business franchise
• Maximises the brand potential at regional and national level
• Executes country operating business and long-range plans
• Delivers product marketing branding campaigns in line with Amgen international guidance and branding documents
• Lives by the Amgen Values

Key Job Functions

• Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
• Develops, localises and implements the Country Brand Plan in full congruence with International Brand Plan
• Designs and executes promotional activities (detail aids, high impact leave pieces, advertising, congresses and symposia etc.) in line with international branding and key messages
• Develops LRP with business planner
• Proposes national sales target and achieves agreement with Business Unit Head
• Partners with local and international stakeholders

• Localises & translates/implements international brand campaign
• Analyses market research and data and execute accordingly
• Coordinates competitive intelligence and drives competitive action plans
• Sources insights and intelligence to inform effective strategy and alignment
• Partners with the Medical Affairs to optimise the brand performance in a functionless approach (goals of clinical trials, KOL development, etc.)
• Agrees if required with other PM in Franchise Team on joint projects
• Recruits and manages external vendors
• Identifies business opportunities and develops business cases
• Ensures full compliance and ethics in all elements of job function

Outputs

• Brand budgets, phasing and forecasting
• Product LEs and LRP
• Managing brand DOE budget
• Localized Country brand plans in line with global brand plans
• Sales support tools for effective field force execution
• Localized promotional campaigns
• Marketing events and Congress planning
• Ongoing brand performance tracking
• Competitor performance tracking and strategy alignment
• Business presentations for Brand/Franchise/Country Reviews
   

Education

• Bachelor’s degree in life science or (bio) medical sciences advantageous
• Marketing qualification advantageous
   

Minimum Requirements

• Experience as a Product Manager would be advantageous
• Minimum 4 to 7 years of experience in Pharmaceutical industry
• Pharmaceutical Sales Representative experience
• Fluency in English, both oral and written communications
• Financial and budgeting skills and experience
• Computer skills (MS Office programs)
   

Preferred Requirements

• Minimum 5-8 years of experience in a multinational pharmaceutical company
• Experience in Oncology & Haematology
• Documented track record of product launches
• Documented success in gaining or maintaining market leadership position

Reporting structure

• Reporting to Head of Business Unit Haematology Oncology
   

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.