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  • Posted: Nov 26, 2020
    Deadline: Not specified
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    Educor is the largest provider of private education in Southern Africa. We provide Higher, Private College (Further Education and Training Institution) education via face-to-face classes, distance learning and online learning. We offer full-time and part-time studies, providing people from all walks of life with access to education.


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    Marketing Manager (Lyceum College)

    JOB OBJECTIVE

    • Responsible for developing and maintaining marketing strategies to meet organizational objectives.
    • Develops the Marketing Plans to meet the objectives.
    • Perform and evaluate customer research, market conditions, competitor data and implements marketing plan changes as needed.
    • Oversees all marketing, advertising, promotional material development and suppliers and activities across all LYCEUM COLLEGE marketing exercises and multiple all sites.

    KEY RESPONSIBILITIES:

    • Responsible for the marketing of educational services tailored exclusively to the private tertiary industry and in all sites.
    • Support product launch and roll out with strategic communication plans throughout PR and social and online channels.
    • Develop, organise, and edit content/draft copy for website, social media, and marketing campaigns.
    • Managing the effective delivery of Lyceum college brand strategy and marketing initiatives including brand image, press, social media, online and influencer activation.
    • Demonstrate technical marketing skills and product knowledge of CRM Recruiting System.
    • Develop tactical marketing strategies and plan in conjunction with sales department, which details activities to follow during the recruitment drive/period, with focus on meeting student recruitment objectives.
    • Delivery of all marketing activity within agreed budget.
    • To manage all aspects of print production, receipt and distribution where necessary to partnerships.
    • Manage development and delivery of marketing initiatives for all sites.
    • The achievement of frequent, timely and positive media coverage for sales both in traditional and online and its programs across all available media.
    • Specifying market requirements for current and future products/services by conducting market research supported by on-going engagement with customers and non-customers.
    • Implementation of LYCEUM COLLEGE go-to-market plan for new and existing products working with all departments to execute.
    • Liaising with African sites for printing, media placement and promotional goods.
    • Managing and coordinating a with internal platform providers and advertising agency partners.
    • Overseeing all Marketing init, Studio, PR and Procurement staff
    • Driving Brands and Brand Reputation through PR Strategies.
    • Monitor, review and report on all marketing activity and results to line manager and wider product rollout team.
    • Research and reporting on in country pricing and contributing to the development of pricing strategy for African sites.

    REQUIRED QUALIFICATIONS

    • Bachelor’s Degree (or equivalent) in Marketing or Communications, or related field
    • Preferred background in educational technology and HE

    EXPERIENCE

    • 4-6 years of marketing experience
    • Bachelor’s Degree (or equivalent) in Marketing, Communications, or Business
    • B2C - Fashion / Beauty Experience Preferred (but not required)
    • A strong multi-tasker who enjoys working on several projects at a time.
    • Creative and likes to think out of the box but knows how to stay on task and get things finished.
    • Comfortability working independently and collaboratively

    Method of Application

    Interested and qualified? Go to Educor Holdings on www.linkedin.com to apply

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