Marketing Specialist at Clarion Events

Introduction:

You will be responsible for marketing conferences and exhibitions to senior level executives. Using your marketing skills, you will research, develop and assist with the implementation of the marketing strategy in its entirety. You will work closely with the event manager/director and sales leads throughout the process to ensure event targets are reached. This is a very analytical and statistically driven role in which you will have bottom-line responsibility for creating and executing innovative international marketing plans deploying online & offline direct marketing tactics.    

Requirements:

• Degree or equivalent qualification in Marketing Management
• 3 + years in a strategic B2B marketing role, preferably within the events industry
• Proven track record in creating successful marketing communications campaigns
• Proven use and understanding of complex databases and segmentation techniques
• Proven understanding of tracking & response reporting and analysing
• An excellent understanding of digital marketing techniques
• Excellent overall project and portfolio management, planning and troubleshooting through to successful delivery
• Excellent interpersonal, written and verbal communication skills

Responsibilities:

• Develop a marketing strategy and plan for local and international exhibitions and conferences
• Develop data acquisition strategy together with metrics and targets
• Develop and execute marketing communications campaigns using all aspects of direct marketing (mailings, email, online, PR, advertising)
• Oversee organisation of both internal & external promotional activities, ensuring they are carried out efficiently and within agreed budgets
• Coordinate and manage all marketing plans & activities to ensure that the plans are delivered effectively and in line with strategy
• Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
• Develop and maintain systems & processes which effectively report on marketing activities
• Provide on-going and post campaign effectiveness reports and recommend on-going improvements based on statistical analysis of marketing information
• Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
• Manage & monitor budgets, providing accurate forecasts to feed into the budget setting process.
• Train & develop Marketing Co-ordinators

Competencies:

Ability to work independently under tight deadlines

Salary: R16,000.00 - R20,000.00 gross a month negotiable based on experience

Should you not have heard from us within 30 days of your application, please consider your application unsuccessful.