Paid Search Specialist at Crayon

Role Description

• Looking for an experienced Paid Search Implementer who will be responsible for overseeing the day-to-day initiatives of paid search channel while supporting cross-channel marketing strategies.

Salary

• R35,000 – R40,000 per month (negotiable based on experience)

Responsibilities

• Formulating of digital paid media search campaign strategy with researched keywords, copy and remarketing strategies
• Project manage, implement and optimize all of the activity and processes required to proficiently run performance search campaigns
• Analysing the performance of campaigns, identifying strategic opportunities and exceed set KPIs
• Demonstrate measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service

Requirements

• An in-depth knowledge of the technologies and processes involved in running PPC Search campaigns (particularly Search 360, Google ads, Microsoft Search, Google analytics and other web analytics packages)
• 5 years’ experience in PPC Search campaigns; with accountability for 8 figure spends
• A good understanding of Google analytics and other web analytics packages
• Advanced knowledge of Microsoft Excel and PowerPoint
• High level of attention to detail
• Experience in e-commerce is required
• AdWords certified in Advanced Search required