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  • Posted: Dec 1, 2020
    Deadline: Dec 4, 2020
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    At Varsity College we strive to ensure students acquire necessary real-world skills for their career and future life. We offer a balanced range of social and sporting activities as well as academic studies.We also believe in individual growth. With our smaller classes, students are given the opportunity to develop personal relationships with staff and the...
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    Sales Market Development Manager

    Job Purpose:

    Varsity College is an educational brand of The Independent Institute of Education (The IIE). The IIE enjoys the reputation of being at the forefront of private higher education in South Africa, and is registered with the Department of Higher Education and Training (DHET) to provide higher education qualifications accredited by the Council on Higher Education (CHE).

    The IIE's Varsity College Waterfall National Office in Midrand has a vacancy for a Sales Market Development Manager 

    Education:

    Minimum Educational Requirements:

    • Minimum of an Advanced Diploma / Bachelors Degree (NQF level 7) in Business / Marketing / Public Relations / Communication field.
    • Relevant Post Graduate Qualification - Advantageous. 

    Work Experience:

    Minimum Work Experience Required:

    • Minimum of 4 years Sales and Marketing Management Experience.

    Working Conditions:

    • Driver's License and own vehicle.
    • EE/AA Position

    Duties and Responsibilities:

    Management of the Total marketing Concept of the Region

    • Evaluates previous years sales performance and sets annual targets for the upcoming cycle.
    • Designs and implements annual sales plans and campaigns across campuses in region.
    • Manages sales plans and sales campaigns to take advantage of market opportunities in the region.
    • Oversees that formal sales targets are set and that these are translated into individual targets.
    • Monitors Head: Student Recruitment (Full Time) management of leads and reallocate if required.
    • Manages and oversees the quality of all formal sales processes.
    • Oversees, establishes and maintains strategic relationships with key contacts within schools in the region.
    • Engages in planning with Head: Student Recruitment (Full Time) with regards to all aspects of the sales cycle and if necessary, with the sales team.
    • Monitors performance of Head: Student Recruitment (Full Time) to ensure achievement thereof on an ongoing basis.
    • Monitors and ensures the effective running of the total student enrolment portfolio in the region/s.
    • Monitors and tracks the profitability of programmes at they various campuses in the region/s.
    • Sets standards and processes to ensure optimal service delivery of the region.
    • Along with the Head: Student Recruitment (Full Time) ensures that Institute of the Independent Education (IIE) admission policy is implemented and actioned on campuses in your region.
    • Supports Marketing Manager in planning and implementation of advertising and sales within the region.
    • Conducts staff meetings regularly with the Head: Student Recruitment (Full Time) to discuss operational performance and business issues.

    National Training and Development Full Time and Part Time across all regions

    • Reviews and updates Full Time and Part Time sales training programmes and portfolio of evidence (POE) for implementation nationally.
    • Recruitment of campus sales staff (Full Time Junior Student Advisor's, Student Advisor's, Senior Student Advisor's, Head: Student Recruitment, Marketing Assistant's and Call Centre Operators) and (Part Time Consultants and Head: Student Recruitment) as and when required.
    • Manages and rolls out training of new and current Full Time and Part Time sales staff.
    • Moderates sales training and signs off level of competence of newly appointed Full Time Student Advisors and Part Time Consultants.
    • Periodically does quality checks on all Full Time and Part Time sales staff in live working environment and identifies training gaps.
    • Reports on training gaps and identifies required training for both Full Time and Part Time Divisions.
    • Source additional resources to support training as required.
    • Formalise a staff recruitment model that fosters tenure within sales department, including succession planning to Senior Student Advisor and Head: Student Recruitment (Full Time) levels.

    Management and Implementation of Sales Tracking process Nationally

    • Sets, communicates and manages sign off of acknowledgement of sales standards required nationally.
    • Trains Head: Student Recruitment (Full Time) on the management of performance improvement process.
    • Manage and update the formal Performance Improvement Plan (PIP) documentation to be implemented.
    • Review all formal Sales Tracking Performance Improvement Plan ( PIP) documentation for Student Advisor's/Senior Student Advisor's sent by Head: Student Recruitment (Full Time) post their meetings, adjust when and where necessary before final versions are sent to and accepted by HR.
    • Reviews targets nationally and instructs commencement of PIP process.
    • Manages final exit process in partnership with Human Resources (HR) in the event of non-performance.
    • Compiles national sales performance report, identifying trends, potential gaps and suggests remedial actions.     

    Managing Stakeholder Relationships

    • Strategically manages relations with all stakeholders and high schools within the region.
    • Manages relationships in accordance with policies and procedures.
    • Ensures and enables clear and open communication between the stakeholders and the brand.
    • Collaborates with internal stakeholders when inputs is required particular within marketing portfolios, such as advertising, promotions and public relations.
    • Ensures Head: Student Recruitment (Full Time) and campus team are conducting regular meetings with stakeholders.

    Reporting

    • Monitors and reviews the Head: Student Recruitment (Full Time) production of reports in accordance with policies and procedures.
    • Develops comprehensive reports on sales progress as and when required.
    • Maintains and manages acceptable levels of data integrity across all reporting platforms.
    • Quality-checks the regions report to ensure accuracy, relevancy and completeness and apply changes where necessary.
    • Reviews weekly and monthly campus reports and makes comments and recommendations to Sales Manager.
    • Oversees submission of Full Time reports to the Sales Manager.

    Human Capital and Campus Management

    • Ensures Head: Student Recruitment (Full Time) implements incentives and initiatives in the team to keep them motivated and driven.
    • Monitors the staff's relationships with their clients to ensure they are strong/improved upon.
    • Intervenes where problems with specific clients exist or lost opportunities arise.
    • Oversees the training of the teams on sales methodology and product knowledge.
    • Supports the recruitment of Sales staff in the region as well as training and development of sales staff across region.
    • Provides support / guidance to the Head: Student Recruitment (Full Time) and deals with general problems on an ongoing basis and provides advice / support / information.
    • Conducts Head: Student Recruitment (Full Time) performance reviews.
    • Offers a management presence when on campus.
    • Assists Head: Student Relations (Full Time) with ad hoc management matters.

    Competencies:

    • Advanced Communication
    • Computer Literate
    • Advanced Interpersonal
    • Analytical
    • Organisational
    • Planning

    Method of Application

    Interested and qualified? Go to Varsity College on varsitycollege.simplify.hr to apply

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