Superbalist - Trade & Customer Analytics Manager at Superbalist.com

About The Role

The Trade and Analytics manager will be the custodian of retail product and customer performance data intelligence and transformation into action or strategies. The creation and evaluation of business opportunities through the analysis of internal and external data. Superbalist.com is a rapidly expanding company and we are interested in candidates who are innovative and driven to make a positive impact to the team.

Reports To
Head of Planning

Trade Performance
What You'll do:

• Development, initiation, measurement, execution and review of the promotional strategy.
• Understanding and aligning market insights to retail product strategy and vice versa. If need be, qualify or disqualify strategies based on data- specifically but not limited to pricing and stock strategies.
• Mange discount strategies in line with profit maximization and best to market customer offer.
• Identify areas for developing information systems to enhance our business processes and drive efficiency.
• Analyse market data in order to understand and articulate category insights and shifting trends.
• Develop business principles and mange the execution of the clearance strategy with retail collaboration.
• Channel specific category analysis and strategy development in order to quantify the size of prize and align/direct retail efforts.
• Facilitation of cross functional working between Retail, Marketing and other stakeholders.
• Developing presentations to communicate trade propositions
• Drive the implementation of projects and ensure the execution of the objectives, whilst managing expectations of internal and external stakeholders.

Customer Plan Implementation & Evaluation

• Assessing customer opportunities, analysing competitor behaviour and interpreting retail strategy.
• Ability to monitor and manage business performance and provide reliable trends and forecasts.
• Understanding and tracking the effectiveness of promotions and the reliability of forecasting, whilst monitoring the effect on consumer demand, ability to supply and competitor pricing.
• Development of customer strategies related to retention and acquisition through segmentation and targeted promotional activity.
• Understand the effectiveness and profitability of promotions by implementing and analysing return-on-investment tools; aligned to business strategies.
• Provide supporting services to create, develop and maximise customer opportunities according to category and channel objectives.
• Scout the market and identify opportunity for growth outside traditional channels/trends.
• Establish knowledge of the shopper's patterns and purchasing behaviour to identify opportunities to drive category growth.
• Assess the product range and suitability in accordance to the customer, our internal objective as well as market trends.
• Analyse and assess the performance of the categories by customer to identify opportunities.

Making The Deal

• Establish knowledge of the Customers' category objectives in order to provide a data/insight driven plan to develop and build category and overall business objectives.
• Utilise data to support specific strategies.
• Utilise return on investment (ROI) tools to have the conversation with customers regarding the outcome of planned activities & its critical success factors and/or opportunities.
• Ability to analyse prospective opportunities in data and conduct the related due diligence.

What You'll Need

• 3+ years Retail. Marketing or Commercial Diploma/Degree or Equivalent.
• 6+ years Retail experience, preferably from a market research or insight consultancy background.
• Have a proven experience in developing management reports within a Planning/Sales environment as well as generating key insights from them.
• Working knowledge of data analytics tools (Advance Excel, Aztec/AC Nielsen, Temple, Insights, Qlikview)
• Management experience

Key Competencies

• Strong problem solving and analytical skills
• Strong drive for results
• Be comfortable working within a team
• Good communication skills
• Build and maintain relationships

Superbalist is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities to apply for this role.