Technical Sales Representative at Syngenta

Role Purpose

• Accelerate product introduction, promotion and demand creation for both new and existing VEG SE varieties in order to boost the sales
• Organize Demo and Development trials for customers and promote the varieties during the customer visits
• Support the work of the Marketing & Sales TER and CU teams by providing them with enough technical information on the product behavior and performance to help them in the product positioning and sales

DIMENSIONS

• Financial: Revenue – grow sales from $4 m to $6 m (2020 – 2023)
• People: Directly managed: none

Accountability

• Generate customer demand for VEG seeds relevant to the assigned geography of responsibility to support the Sales Reps in achieving or exceeding their sales VEG SE targets
• Ensure demo field trials are executed and visited by customers for 6.2 and 7 varieties in alignment with campaign plans
• Provides feedback from Demo and Development trials and register them in EZ Capture system and create reports
• Manage the performance of PLC 6.1 trials and accompany the TER Product manager during regular visits
• Support NPI launches, execute the campaigns by delivering the key messages and promo materials to customers
• Be the technical reference for the assigned VEG crops: provide technical support on varieties to customers and CU sales team + Marketing operations (trial visits, presentation, technical document)
• Collect market/competitor information and information on varieties performance and provide them to TER Product managers
• Identifies customer needs and will identify resources to ensure successful outcome
• Handle the technical side of the customers complaints
• Ad-hoc participation in local pre-HPC and key member of the respective local crop unit
• Provides technical training & development to our Sales Reps, seed dealers and other relevant channel partners
• Key interfaces: TER PMs, Sales Reps, Marketing operations, KAM, Trialing officers

Critical Experience And Knowledge

• Agricultural university degree
• With strong agronomic and sales experience in VEG, above 5 years of work experience
• Some marketing experience could be a plus
• Good knowledge of the Vegetables Seeds market and customer needs
• Able to fluently communicate in English and Afrikaans.

Critical leadership capabilities

• Focus on customers
• Communicate with impact
• Collaborate across boundaries
• Build a culture of innovation

Critical technical and professional capabilities

• Understand customer needs
• Understand market dynamics and competitive environment
• Strong agronomic seeds background & experience
• Deep understanding of product behavior and performance
• Very good communication and presentation skills
• Good sales influence skills
• Develop/deliver innovative, customer-driven offers
• Create strong, distinctive crop campaigns

Additional Information

• Travelling up to 80% for customer & trial visits