Web Operations and SEO Specialist at Impact

Why this role is exciting:

We are looking for a highly technical,analytical and data driven marketer who is passionate about web analytics and SEO. Provide actionable insights from our myriad of data sources to drive business growth and leads. Join an exciting Marketing team based in Cape Town which services our entire global tech company. 

Work with the Cape Town marketing team (design, web dev, social), and report to the Director of web & social marketing and design, as well as working with the rest of the Marketing team based across New York, Santa Barbara, London and Sydney.

Responsibilities:

• Conduct content gap analysis, keyword opportunities, and competitive audits, and regularly audit the corporate website for SEO friendliness and improvement opportunities, as well as site architecture and technical infrastructure for SEO optimisations.
• Own the roadmap for on-page and off-page SEO programs and growth opportunities, prioritising initiatives based on level of impact and level of effort.
• Monitor and report on SEO performance utilising tools such as Moz. Report on data such as domain/page authority, branded & non-branded keywords, organic traffic, traffic sources and keywords.
• Work with marketing teams such as Content and Product Marketing in New York to monitor and grow quality inbound links, and recommend content themes and content creation that will drive SEO value.
• Work closely with the Marketing Web Dev team in Cape Town to ensure recommendations are implemented correctly and prioritised for most impactful results. Create info architecture recommendations for all new website page or landing page builds. Ensure all page titles and descriptions across the website are optimised and updated when needed. Own all recommendations for redirects and changes.
• Own the Marketing operations for the Web & SEO teams, with ownership of Google Analytics, Google Data Studio, Google Tag Manager, Google Webmaster, and regular report updates.
• Comfortable with A/B testing through platforms such as Google Optimize. Comfortable with new tech, assist the Web team in rolling out new or advanced tech solutions to streamline or improve data collection or web results.

Does this sound like you?

• Strong collaboration and project management experience
• Strong critical thinking and analytical skills
• 4-6 years of technical SEO experience
• Experience with Marketo and Salesforce advantageous
• Experience with Google Suite including Analytics, Data Studio, Optimize, Tag Manager and SEO platforms like Moz
• Bing Webmaster Tools and Baidu (China) experience advantageous
• Comfortable in Excel

Benefits (Perks):

• Current work from home policy for 2020, with reduced office days in the future
• Medical Aid and Provident Fund 
• Unlimited leave
• Flexi-time
• Phenomenal coffee & cereal
• Free lunch on Thursdays
• Casual work environment
• Games room
• Yummy snacks 
• Free parking
• Development & training