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  • Posted: Nov 10, 2017
    Deadline: Not specified
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    The Sun International brand has a proud legacy in the gaming, hospitality and entertainment sector. Its superior hotels and resorts portfolio makes it a recognized premium brand. The Sun International Group has a diverse portfolio of assets including world class five star hotels, modern and well located casinos, and some of the world’s premier resorts....
    Read more about this company

     

    Digital Specialist SEO

    Job description

    Job purpose

    The Digital Specialist: SEO will be responsible for on and off-site search engine optimisation plans, analyses, implementation and reporting to maximise the company’s organic search results, expand Sun International’s online digital audience and help grow online revenue.

    Education

    •     3 Year Bachelor’s Degree / NQF Level 7, preferably in marketing or relevant digital marketing certifications
    •     GAIQ certification (Google Analytics Certification) is an advantage

    Experience

    •     At least 5 years’ experience working within a digital role, with 3 years’ experience as an SEO Specialist
    •     Experience targeting specific goals, focused metrics and KPIs when providing input to the SEO strategy.
    •     Experience in the use of SEO Tools and Google Analytics for measuring and reporting
    •     Exposure / knowledge of the hotel and gaming industry is a strong advantage

    Responsibilities

    • SEO Planning
    • Detail SEO framework and objectives that complement overall marketing strategy and business objectives
    • Communicate and raise awareness with relevant stakeholders with regards the SEO framework and how it can be utilized
    • Be the subject matter expert on SEO
    • Create the SEO strategy across all digital assets and platforms including focus on:
    • mobile
    • keyword strategy,
    • page purpose,
    • on and off-site link strategy (including influencers and ambassadors)
    • social,
    • SEO targeting,
    • SEO content for all digital assets
    • Design of SEO friendly website architecture

     

    Method of Application

    Interested and qualified? Go to Sun International on www.linkedin.com to apply

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