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  • Posted: Nov 22, 2017
    Deadline: Not specified
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    Recruit Digital is now part of Salt, a global, award-winning digital recruitment agency, connecting people and businesses within Creative, Marketing, Sales, and Technology. Over 250 consultants are “Creating Futures” around the world and change the lives of 1000s of people each year by helping them to start new roles in some of the most exciti...
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    Senior Web Analyst

    Job description

    Requuirements

    • Responsible for the entire digital analytics lifecycle
    • Assist to design the right experiments to making sure we implement all findings and insights into day to day marketing decision making
    • Ownership of all analytics projects and programs
    • Enable marketing with audience targeting and marketing insights using predictive analytics, process automation and scalable technology
    • Take ownership of all datasets for measurement of marketing performance and reporting to crossfunctional partners
    • Create key reports and extract insights from analytics tools, data platforms, and internal databases; ensure reports have consistent data quality checks
    • Implementation of A/B tests metrics and other experimentation necessary to improve channel efficiency, drive growth, and inform marketing investment decisions
    • Collaborate with stakeholders to develop strategy, standards, goals, and critical metrics throughout the entire marketing funnel
    • Execute customer behavior and campaign response reporting
    • Ensure consistency of implementation of analytics tools and metrics across all customer facing channels
    • Ensure a consistent and delightful customer experience across all digital touchpoints of the customer journey
    • Drive mobile digital engagement through eCommerce channels based on customer preference through data analytics
    • Provides strategic input to customer experience improvements that help drive customer acquisition, customer retention, and conversion
    • Creates insights to guide our strategy and product roadmap through understanding customer’s needs and behaviors, competition and emerging technologies

    Method of Application

    Interested and qualified? Go to Salt South Africa on www.linkedin.com to apply

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