Digital Strategist at Tiger Tail Digital

Job description

Responsibilities:

• Ensure delivery on digital and/or Integrated strategy for the year and for each campaign throughout the year
• Collaborate with the ATL strategy team to ensure that all communication disciplines are taken into account for each strategy
• Provide insight and knowledge to the ATL channel strategy team to help enhance their knowledge of digital media strategy (the role of the channel)
• Create detailed media implementation briefs for the planners
• Evaluate the media schedules, implementation thereof and reporting from the implementation team to ensure that the digital strategy is adhered to and add strategic input where required
• Respond to requests from client & internal/ external teams on requests for digital landscape data, target market analysis, competitor reports, digital trends, whitepapers and other ad hoc requests
• Provide support to the relevant teams by consulting on digital queries and providing strategic input (platform decisions, proposal evaluations etc)
• Partake in brand workshops with the relevant client brand teams as well as the relevant creative agency
• Organise and run digital training workshops when required
• Work with the relevant team to drive the overall digital agenda across the various digital creative agencies and ensure that the overall digital channel strategy is implemented successfully across digital channels
• Drive innovation and big ideas within strategies