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  • Posted: Dec 18, 2017
    Deadline: Not specified
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    From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply, our purpose is to make the world a better place by bringing life-c...
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    Head Marketing

    Job description

    JOB Requirements:

    MARKETING, SALES AND DIVISION MARGIN PERFORMANCE

    • Maximize the profitability of the portfolio within scope of responsibility.Develop, implement and integrating marketing processes and tools into commercial organizations (brand planning,
    • cycle meeting program, KOL management, Patient support and market access programs related to marketing part.Create set of KPIs for Brand development tracking & PM’s regular processes of executionCoordinate product promotional cycles to minimize the utilization of resources.
    • Review promotional budget, coordinate changes as required and communicate at proposed forecast stage.Coordinate the preparation of annual marketing plans.Benchmark industry practices (competitors) and other affiliates marketing programs.
    • Generate structured feedback and analysis re. projected KPIs and provide feedback to EPD Leadership with proposal further development.Manages a (multiple) product portfolio: expand business, define new markets, lead business development effortsMakes recommendations based on analyzed market data and market trends

    STRATEGIC FOCUS

    • Develop and review the therapeutic area Strategic Plans of the products annually to maximize opportunities or avoid negative impact.In collaboration with Business Development manager evaluate new product forecasts and contribute to the formation of the Product Portfolio.
    • Responsible for Region’s development of therapeutic areas strategies. Take necessary actions in NPI process to support NPI timeline.
    • NPI Coordinator at affiliate level and participate in regional & global NPI reviews.Interact with global NPI team to raise main issues and work with key stakeholders to reduce impact on launch timelines. Prepare strategic plans for Abbott EPD brandsEnsure cross-functional work in preparation of product launches, identifying of risk factors.Work closely with teams to ensure that all product management initiatives meet objectives by organizing launch readiness reviews at affiliate level at 9 month, 6 month and 3 month before launch.
    • Support affiliate in preparation of launch plans.Coordinate market research activities and follow up industry trends and changes in health care reforms that will impact the business favourably or unfavourably.

    KEY OPINION LEADER DEVELOPMENT

    Maintain rapport with International & National key opinion leaders in the market place to identify trends, competitor activities and new opportunities.Ensure marketing team works in the field with individual representatives both for personal development and solid feedback of the strategies.

    PEOPLE MANAGEMENT

    • Provide guidance, coordinate and lead marketing team in matrix environment across the assigned countriesProvide input in appraisals.Be involved in selection of new recruits, as requested.Participate in regular review of marketing team incentives, create new approaches in motivation and recognition of best-class execution among marketers.
    • Track & support implementation of Global Marketing Training program, with a specific focus on assessing and improving of professional competencies. Participate in developing of additional specificReinforces Abbott culture in business unitBuilds a strong team by identifying, recruiting and retaining talentDevelops subordinates by coaching and mentoring them and offering the right training opportunitiesMotivates staff by giving appropriate reward and recognition to major achievements of the key individuals and the entire team.

    Method of Application

    Interested and qualified? Go to Abbott on abbott.wd5.myworkdayjobs.com to apply

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