• Job Openings at Gnu World - 2 Positions

  • Posted on: 18 December, 2017 Deadline: Not Specified
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  • Gnu World is a digital marketing agency that has provided web design and digital marketing services since 2000. We operate offices in Observatory, Cape Town and in Johannesburg’s Sunninghill. What we can offer you friendly, expert team and caring management 20% of company profits are shared between staff we behave ethically in all areas of business and donate 10% of our profits to a good cause spacious office with lots of natural light in central and trendy Black River Park in Obs significant potential for growth and development in a mature company 21 days paid annual leave relaxed dress code flexible working hours - say goodbye to gridlock! we're focused on results and quality, not arbitrary rules informal, quiet working environment.

    Outreach/Digital PR Specialist

     

    Job description

    Responsibilities

    • Compile comprehensive keyword research reports for new clients
    • Perform ongoing keyword research to support content marketing efforts
    • Perform detailed technical SEO website audits
    • Manage and optimize Google My Business listings
    • Build and manage citations
    • Identify link building opportunities and action these individually or as part of a team
    • Ensure that Google guidelines and best practices are considered across all campaigns
    • Stay on top of current SEO trends
    • Assist with compilation of competitor reports
    • Manage the client reporting system (DashThis)
    • Analyse the performance of campaigns, identify strategic opportunities and facilitate change in order to improve KPIs
    • Upskill other members of the team, where required, on SEO best practices
    • Demonstrate measurable success through the achievement of set KPIs

    Requirements

    • Four or more years SEO experience and at least five years working in a digital marketing agency
    • Highly proficient with Google Analytics
    • Highly proficient with Google Adwords Keyword Planner, Google Search Console, Google My Business and Screaming Frog (or similar)
    • Familiar with a range of additional SEO tools
    • Highly experienced at working in WordPress and preferably also in Drupal
    • HTML and CSS proficient
    • Knowledgeable about structured data
    • Matric
    • Marketing Degree/Diploma or other related qualification
    • Strong verbal and written English communication skills

    Advantageous

    • Outreach experience
    • Paid marketing experience
    • Supplementary experience in search engine marketing, social media marketing or email marketing
    • Advanced Excel knowledge
    • Coding experience
    • Web hosting experience

    Personal Skills/Attributes

    • Dependable
    • Exceptional attention to detail
    • Highly analytical and data driven
    • Motivated
    • Self-learner
    • Open, honest and direct

    Outreach/Digital PR Specialist

     

    Job description

    Responsibilities

    • Perform outreach to website owners, bloggers, journalists, major media outlets, and influencers
    • Create strong relationships and build a growing inhouse database for content promotion campaigns
    • Create and assist in creation of content with outreach and PR potential
    • Research and test new PR and link building tactics
    • Take the lead on all outreach campaigns and meet link building targets
    • Track and report progress to managers
    • Collaborate with all internal teams, covering content, design, development, social and paid search

    Requirements

    • Minimum 3 years of working in a public relations, Digital PR or outreach related role
    • Strong written and persuasive communication skills - mastery of the English language is key
    • Copywriting experience and samples
    • Proven track record of successful outreach and content placements
    • Top-level Internet research skills
    • A deep understanding of online communities & ability to navigate social networks
    • Existing relationships with online publishers
    • PR or Journalism Degree/Diploma or other related qualification

    Advantageous

    • Familiar with a tool like Buzzstream
    • Relevant SEO experience
    • Traditional PR experience
    • Familiar with any number of relevant outreach, influencer, link analysis and content marketing tools

    Personal Skills/Attributes

    • Can always find a way to "yes"
    • Knack for networking and connecting with people digitally
    • Dependable
    • Highly motivated and able to work independently and as part of a team
    • Impeccable attention to detail

    Method of Application

    Use the link(s) / email(s) below to apply on company website.

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