Paid Social Media Specialist at Gnu World

Job description

Role Summary

Gnu World is looking for an individual with exceptional attention to detail and significant experience in paid social media marketing. Additional paid marketing experience is advantageous.

Responsibilities

• Formulate paid social media campaign strategies
• Identify and evaluate potential social marketing channels per client
• Allocate and manage paid social media budgets across multiple client accounts
• Take on responsibility for all activity required to proficiently create and run campaigns
• Support all social media posting and content marketing initiatives
• Analyse the performance of campaigns, identify strategic opportunities and facilitate change in order to improve KPIs
• Use performance metrics to provide input on social media and website content plans
• Build and maintain custom audiences across all client accounts
• Support other team members with research and insights that lead to effective cross-channel media strategies
• Analyse competitors' social media marketing footprints
• Upskill other members of the team, where required, on best practice for paid social campaign execution
• Demonstrate measurable success through the achievement of set KPIs

Requirements

• Two or more years paid social experience and at least four years working in a digital marketing environment
• Extensive experience working with Facebook Ads and Facebook Business Manager
• Experience working with Twitter Ads
• Matric
• Marketing Degree/Diploma or other related qualification
• Strong verbal and written English communication skills
• Basic working knowledge of Photoshop or an equivalent program
• Familiar with Google Analytics

Advantageous

• LinkedIn Ads experience
• Google Adwords experience
• Native advertising experience
• Instagram advertising experience
• Pinterest Ads experience
• Snapchat Ads experience
• DoubleClick experience
• Media buying experience

Personal Skills/Attributes

• Dependable
• Exceptional attention to detail
• Highly analytical and data driven
• Motivated
• Self-learner
• Open, honest and direct