Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Aug 11, 2017
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    As the leading nutrition, health and wellness company, we are committed to enhancing people’s lives, everywhere, every day. We strive to make our brands tastier and healthier choices that help consumers care for themselves and their families, thus earning their trust and recommendations to others. Delivering on this commitment enables us to create long...
    Read more about this company

     

    Senior Brand Manager

    Job description

    Job Purpose

    Nestle is the world's leading nutrition, health and wellness company. We’re looking to add great new talent to our dynamic Marketing Team. This role will allow the successful candidate to fully utilise their core Marketing Competencies, category consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development & an understanding of the trade to develop and execute innovative brand and business strategies which create value, and deliver sustainable profitable growth

    Key Outputs

    • Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.
    • Collaborate with Functional teams to implement Brand strategy
    • Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
    • Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.
    • Provide input to finance to develop the category and brand P&L for the Budget and manage the business via a monthly in-depth review of the P&L.
    • Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager
    • Manage the business in respect of the monthly CBPE discipline, anticipating gaps and opportunities and proposing actions to address them.
    • Manage the detail of new product introductions, and transitions on existing products via cross functional collaboration in various meetings.
    • Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize our Return on Investment.
    • Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
    • Use business processes and resources to translate insights into innovative solutions by creating and environment in which associates are supported in developing more innovative solutions.
    • Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies
    • Lead & Develop
    • Develops own management and leadership skills by: providing regular coaching and mentoring to direct reports. Coaching and guidance should be in-line with Nestle Leadership Framework Competency Model
    • Leads, motivates and develops a team which is agile enough to respond to fast changing organisational challenges
    • Manages processes and removes barriers to ensure that the team is as effective as possible to meet business goals and win with consumers, customers and Healthcare professionals.

    Key Requirements:

    • Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
    • 5 years + experinece in Category Marketing Management in the FMCG industry is essential
    • Energetic, self-starter with ability to lead and motivate a large group
    • Demonstrated knowledge of marketing mix elements, along with experience in developing and implementing both product and customer specific marketing programs.
    • Ability to interpret and analyse market research, trends, syndicated data and competitive data / trends.
    • Understanding of category management and development.
    • Excellent written and verbal communications skills for interaction with diverse people
    • Demonstrated ability to make informed decisions that positively impact business
    • Results driven with a proven track record in consistently delivering & exceeding business targets and category growth
    • Systems / info technology and digital marketing knowledge is beneficial

    Key Personal Attributes

    • Ingenious - An innovative yet objective thinker
    • Explorer - Demonstrates a ‘can do’ / entrepreneurial attitude
    • Shrewd - Ability to deliver projects in full, on time and to the highest quality
    • Fighter – Driven to get the best result and win ,Challenges themselves and others
    • Architect- A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires

    Method of Application

    Interested and qualified? Go to Nestlé on www.linkedin.com to apply

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at Nestlé Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail