Copywriter at Servest SA

Job description

Minimum Requirements:

• B Degree, pref Honors.
• 5 – 7 yrs Exp in writing
• Must come from a services industry

Responsibilities:

• Writing clear, compelling, original copy for various mediums (e.g. ads, blog posts, newsletters, brochures, service lines) tailoring the content and style of individual writing according to the briefed purpose - whether they are intended to sell or inform
• Identifying key messages: understanding the main concept that you want the reader to feel and do and how to communicate this powerfully
• Conducting thorough research and interviews by liaising with stakeholders and interpreting their briefs to understand project requirements
• Collaborating with marketing, brand or digital to build marketing projects and campaigns
• Collaborate with designers, Brand Manager, Digital, Marketing, PR and other professionals on large- and small-scale marketing projects, both internal and external
• Edit and proofread copy as needed
• Use SEO principles to maximize copy’s reach
• Presenting ideas to colleagues and clients;
• Familiarizing themselves with their clients' services, the target audience and their competitors' activities
• Updating digital copy where necessary
• Overseeing campaigns through the production stage to completion with regards to copy
• Working on several campaigns at once, sometimes under pressure and often to tight deadlines
• Keeping up to date with culture and trends within the Facilities Management sector
• Identifying trends in the sector and informing campaigns and service lines
• With industry knowledge input into positioning the business as a though leader into the indust