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  • Posted: Aug 17, 2017
    Deadline: Not specified
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    We are a South Africant instant EFT payment service that allows customers to make secure online payments directly into your bank account in real time. With i-Pay, online consumers have a choice regarding what method of payment they want to use. With a secure payment processing service from i-Pay, businesses can attract new customers as shoppers are not rest...
    Read more about this company

     

    Senior Paid Media / Programmatic Specialist

    Job description

    Overview :

    The Senior Paid Media / Programmatic Specialist role is primarily concerned with ensuring the integrated paid campaigns success of the company. Role requires a combination or technical knowledge of the business model and organization with strong marketing and business development skills. He/ She must lead, motivate and direct the Marketing campaigns and Account Management to translate the company's strategy into results. This will require experience in a senior similar previous role and the ability to drive the company to achieve success against their objectives. Drive business development and execution of commercialization strategy for i-Pay. Build a commercialization infrastructure and organization to drive market adoption of the company’s product(s) and be responsible for revenue growth within the organization. Take global perspective market opportunities, lead in assessment and prioritization of geographic as well as EFT market segments. Oversee the entire paid mdeia campaigns and monitor KPI to ensure the company meets its long-term objectives. Position reports to the CEO.

    Responsibilities

    • Daily review of campaign performance, development of optimization recommendations, and
    • implementation of performance-improvement tactics
    • Actively optimize and manage company campaigns and ensure campaign pacing and
    • performance are at or beating KPI goals
    • Strategy development, project management, and optimization upkeep
    • Establish processes, documents, checklists, etc. for efficient and effective optimizations
    • procedures
    • Collaborate with our partners (technology, media, and data) for planning, campaign
    • optimizations, and systems development
    • Identify and deliver reporting needs that convey current performance and help find
    • opportunities to deliver better performance
    • Work closely with Advanced Analytics to design and execute testing strategies (e.g. A/B tests)
    • and conduct correlation analyses
    • Support and educate the team in identifying opportunities and delivering recommendations
    • to the CEO
    • Demonstrate a strong understanding of the company's business beyond campaign objectives.
    • Find opportunities to grow the account beyond existing strategies

    Qualifications

    • At least 1.5+ years of hands-on experience booking, managing, and optimizing campaigns
    • within a leading Demand Side Platform (DSP)
    • (DoubleClick Bid Manager, AppNexus, The Trade Desk, or TubeMogul experience is a plus)
    • Solid understanding of the entire programmatic buying ecosystem, specifically the intricacies
    • involved in executing campaigns in both the open exchange and private marketplace environments
    • Demonstrate best practices in optimization techniques for both brand and direct response strategies
    • Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion
    • Strategic thinking and tactical recommendation
    • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
    • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed

    Key Performance indicators (KPI)

    • Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building
    • Strong understanding of 3rd party tracking and serving technologies, primarily DoubleClick
    • For Advertisers/DoubleClick Campaign Manager
    • Possess excellent written and verbal skills
    • Comprehension of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is required
    • College degree required, preferably in marketing or business

    Method of Application

    Interested and qualified? Go to i-Pay - Instant payment on www.linkedin.com to apply

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