Marketing Manager at The Coca-Cola Company

Job description

JOB SUMMARY

Lead the Shopper agenda for the South Africa franchise with clear priorities, structure, resources and role sorts. Engage and collaborate broadly with BU Commercial, Customer teams and Bottling
Provide leadership and guidance to the SA system, embedding strategic shopper K&I opportunities into SA’s strategic & annual plans. Leverage market, shopper, channel data and insights to drive the commercial agenda with all stakeholders
Translate BU Shopper and Channel strategies into relevant strategy and implementation in the SA Franchise system.
Provide world class tools and solutions to win along the path to purchase and drive scaling of the same across the SA system.

Key Dutis/Responsibilities

• Strategy Guidance
  • Translate insights into actionable shopper strategies & ensure delivery across channels
  • Guide segmented picture of success along the path to purchase across all channels
  • Build shopper capabilities focused on world class equipment design and activation by inspiring the system teams leveraging global expertise & external benchmarks, scaling best practices, partnering with other functions and the bottler teams (commercial / customer/ IMC)
  • Deploy The Coca-Cola Way of Shopper Marketing, leading or leveraging charters against key occasions and building capabilities including leadership engagement, metrics benchmarking, knowledge management, and clear communications.
  • Apply Category Development insights in identifying category growth opportunities for each key channels
  • Evolve the deployment of Shopper metrics and routines.
  • Guide and lead Shopper tools and insights for incorporation into Channel imperatives and Customer plans.
  • Provide and lead system deployment, execution and tracking of growth platforms
  • Lead and evolve the digital shopper marketing framework and strategy by engaging the system and global customer and commercial teams
• System Capabilities
  • Lead shopper capability programs to enhance shopper understanding across the system, liasing with the BU Shopper teams.
  • Evolve and build insights pipeline in collaboration with K&I
  • People Leadership
  • Lead and inspire the system to drive the Shopper agenda with clear priorities, structure, resources and role sorts.
• Finance
  • Manage DME for the function and collaborate cross functionally to ensure productive DME spend.
  • Ensure adherence to Local Chart of Authority, financial governance standards and management of OPEX
  • Effectively adjust and correct during the annual cycle to ensure delivery of profit numbers
• Communication Complexities
  • High level of interaction is expected due to the high number of people and seniority of the external and internal people to engage with. The internal interaction includes Business Unit Leadership team, their direct reports and other shopper marketers outside of home country. Externally the role will interact with function heads and their direct reports.
  • The Purpose Of The Interactions Are
  • Influence adoption of shopper and channel strategy to drive segmented picture of success in the market across all channels.
  • Build relationships across functions in the BU and bottling organizations counter parts to inspire actions against the shopper strategy
  • Be the system catalyst and a strong voice for the shopper agenda and evolution
  • Typically This Position Will Interact With
  • TCCC, Business Unit Leadership team and their direct report
  • BU C&CL Head s and their teams
  • Bottler Head of Functions and their direct reports
• Analysis
  • Analyse and solve for the changing shopper trends that will impact our business in the immediate and long term and what are the strategic and resources required to capture this opportunities across channels
  • Understand the needs states, motivations, categories and brands that are driving growth across shopper segments and what the commercial responses the business must take to capture identified opportunities
  • Provide a road map indicating the plausible scenarios for development of key occasion and shopper moments in a 3-5 year time horizon
  • Develop and evolve new processes and systems to be better equipped to capture market opportunities and what are those solutions we need now, medium term and long term in order to build the right system capabilities
  • Understand and influence actions required to capture identified shopper opportunities for OBPPC, customer programs, marketing program and franchise operational plan
  • Judgment And Decision Making
  • Requires high level capability to synthesise data and make decision on the key opportunities and strategies required
  • The incumbent should have senior level experience and proven track record in analytics, problem solving, decision making and development of business plans
  • Proficiency and full involvement in strategic and annual business planning process
• Innovation
  • To capture the ever changing shopper landscape, the position is expected to understand market trends and bring a high level of innovation
  • Challenge the status quo and bring creative and transformational thinking
  • Continuously redefine and implement new standards, metrics, tools and processes for leading shopper strategy for South African Franchise
  • Lead system innovation to capture the technological advancement and e-commerce evolution
  • Guide and prioritize system pilot projects aimed at converting shoppers into buyers across key occasions and need states
  • Import and Export best practices within the BU and outside of the BU
• Supervisory Responsibilities
  • Indirect Supervision Alignment and engagement with diverse business cultures
  • Ability to appreciate and engage with a diverse community of stakeholders with different objectives and views
  • Ability to install trust across cultural diverse groups

Required Qualification

At least 10 – 12 years of successful commercial experience in the area of commercial planning, shopper, retail or customer leadership in an FMCG multinational organization minimum education level required: University/Bachelor’s Degree

Required Competencies

• Proven track record of delivering results and leadership in a complex matrix organization
• TCCS experience is preferred
• Commercial business knowledge with bias towards shopper, retails and channel
• Strong leadership skills and ability to influence (persuading, motivating, leading)
• High proficiency in strategic and analytical thinking
• Significant verbal communication and presentation abilities
• High levels of awareness of customer and consumer marketing trends
• Creative thinking and use of information and data
• Collaborative approach to tasks

Growth Behaviors

• Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.
• Smart Risk: Makes bold decisions/recommendations
• Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.
• Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.
• Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.