Copywriter at hearX Group

Minimum education (essential):

• Diploma in Languages / Journalism

Minimum education (desirable):

• Degree in Languages / Journalism

Minimum applicable experience (years):

• 3 - 5 years

Required nature of experience:

• Copywriting
• Digital campaign idea/copy development
• B2C / consumer marketing 
• Proofreading
• Editing
• Administration
• Experience working in a fast paced environment, like an agency, would be highly beneficial

Skills and Knowledge (essential):

• English first language
• Proficient in Microsoft Suite / Google Suite 
• Excellent writing skills 
• Excellent ad/campaign writing skills
• Editing/proofing
• Experience developing copy for U.S. market is a plus

Copywriting 60%

• Create copy for ad campaigns and marketing campaigns. 
• Liaise with the design team to generate ideas and create campaign artwork.
• Campaigns include digital campaigns, search campaigns, and retailer marketing campaigns. 
• Create copy for packaging, brochures, retailer displays, and other core marketing materials. 
• Create new product launch copy including overall copy and recommendations for different mediums.
• Write compelling and high-quality website content.
• Write evergreen articles for the Lexie Hearing and Go Hearing blogs.
• Optimize existing blog articles for relevance.
• Ensure legal approval for all copy claims is obtained in writing from the Legal team.

Social Media 15%

• Support the senior copywriters in creation of content; provide strategy input. 
• Work with Design team as needed to find compelling visuals 
• Monitor SproutSocial and load content as required 
• Support creation of monthly content calendar for each assigned platform aligned with current overall.

Newsletters 10%

• Draft newsletters for bi-weekly release.
• Upload newsletters to Marketing Cloud.
• Send out newsletters every second Friday.

Lexie Blog 10%

• Maintain Lexie Blog.
• Ensure articles are up-to-date and optimized. 
• Upload articles.

QMS 5%

• Ensure that QMS guidelines are adhered to. 
• Ensure that all supporting documents are kept to date. 
• Ensure that all processes are kept relevant.