Content Writer at DotActiv

Job description

Role Summary

As a Content Writer at DotActiv (Cape Town Somerset West), your role will be to create engaging blogs and Ebooks which educate and provoke the thoughts of prospects and customers. The central theme of the content you will be writing is the art and science of crafting better and more profitable in-store experiences.

• To ensure that you are successful in your career with us you will receive the following:
• Practical product training.
• Content Marketing Certification.
• Training on DotActiv's content creation process.
• Ongoing support.

Role Purpose

Responsible for creating and editing compelling digital copy for various mediums that include, but are not limited to blog posts, ebooks, banner copy, marketing emails, infographic copy and bite-sized content for social media.
Responsible for implementing our content strategy across multiple social platforms and other digital mediums.
Also responsible for quality assurance, ensuring that all web content is compelling and without errors.
The main focus of the role is to create engaging and SEO optimised blogs and Ebooks which educate and provoke the thoughts of prospects/ customers about how to combine psychology and sales data to craft better and more profitable store layouts.

Key Accountabilities

• General and content Marketing – create content that is flawless and sets DotActiv apart in the industry.
• Content marketing research – leveraging market data to develop new content ideas, themes/topics.

Competencies

• Excellent English and writing skills.
• Ability to produce engaging and accurate content.

Behaviours

• Ability to think creatively and use initiative
• Self-starter who is able to mentor and inspire others
• Ability to grasp new concepts quickly
• High-stress tolerance/resilience
• Deadline driven/excellent time management
• Good planning and organisational abilities
• Confident and with a sense of humour
• Attention to detail
• A passion for digital marketing

If you think this role could be a fit for you please go ahead and apply.