BI and Sales Analyst - T3 Telecoms SA (Sandton) at Blue Label Telecoms

Job Purpose

• The Sales Analyst plays a crucial role in supporting the sales teams and driving business growth through data analysis, and performance reporting.
• This role is responsible for evaluating sales data, identifying trends, and providing insights to optimize sales strategies, improve decision-making, and maximize sales. 
• The Sales Analyst collaborates closely with sales managers, marketing teams, and other stakeholders to develop actionable recommendations and achieve sales objectives.

Key Responsibilities

Data Analysis and Reporting

• Collect, organize, and analyze sales data from various sources, including systems, sales reports, and market research databases
• Generate regular sales performance reports, dashboards, and presentations to provide insights into key metrics, trends, and opportunities
• Identify patterns and anomalies in sales data to uncover actionable insights and drive informed decision-making

Sales Forecasting and Planning

• Develop sales forecasts, projections, and targets based on historical data, market trends, and business objectives
• Collaborate with sales managers and cross-functional teams to develop sales plans, strategies, and initiatives aligned with business goals
• Monitor actual sales performance against forecasted targets and adjust forecasts as needed to reflect changing market conditions

Market Analysis and Competitor Research

• Conduct market research and competitive analysis to assess market dynamics, customer preferences, and competitor strategies
• Identify market trends, emerging opportunities, and potential threats to inform regional sales strategies and business decisions
• Monitor competitor activities, pricing trends, and product developments to identify competitive advantages and areas for differentiation

Sales Process Optimization

• Evaluate sales processes, workflows, and systems to identify inefficiencies and areas for improvement.
• Develop recommendations to streamline sales operations, enhance productivity, and increase effectiveness.
• Work closely with Regional Sales Managers and IT teams to implement process improvements, automation tools, and sales enablement solutions

Customer Segmentation and Analysis

• Segment customers based on demographic, behavioral, and transactional data to identify high-value segments and target opportunities.
• Analyze customer lifetime value, acquisition costs, and retention rates to optimize customer acquisition and retention strategies.

Sales Performance Tracking and Evaluation

• Track sales performance metrics, including revenue, margins, conversion rates, and sales pipeline metrics.
• Provide regular performance feedback to Regional Sales Managers and General Managers on data-driven insights and analysis.

Requirements

Competencies

• Strong analytical skills with the ability to turn complex data into actionable insights.
• Excellent communication skills, able to present data clearly to both technical and non-technical audiences.
• Strong business acumen with understanding of market dynamics.
• Ability to plan, prioritize, and align work with organizational goals.
• Tech-savvy with a proactive approach to digital and data-driven solutions.
• Collaborative and able to build strong cross-functional partnerships.
• Business Insight - understands how day-to-day work connects to broader business objectives and key performance drivers. and keeps up with industry trends, market shifts, and business news to anticipate changes and opportunities
• Works without supervision and provides technical guidance when required on creating relevant, lucid and effective reports.

Education

• Bachelor’s degree in Business Administration, Economics, or a related field.

Experience

• 3 - 5 years experience in Sales Analysis, Business Intelligence, or related Analytical roles, preferably in a sales-driven environment.
• Power BI and Qlik View experience will be beneficial.