Developer – Growth Marketing at Betway Africa

Why we need you

• We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
• The Developer – Growth Marketing is responsible for developing and executing growth strategies for the business, particularly for the Affiliates Team in the web and SEO vertical. The ideal candidate will be goal-oriented, possess exceptional attention to detail, commercial acumen and have outstanding interpersonal skills.

What you’ll be doing

• The Website Growth Marketer is responsible for developing and executing growth strategies for the business, particularly for the Affiliates Team in the web and SEO vertical. The ideal candidate will be goal-oriented, possess exceptional attention to detail, commercial acumen and have outstanding interpersonal skills.
• This role requires working closely with the rest of the growth marketing, marketing team, Affiliates, and other cross-functional teams to ensure that the business goals are achieved. We are seeking a dynamic and self-starting Developer with a solid understanding of growth marketing who can seamlessly blend project management expertise with digital marketing skills. This role requires an individual who has successfully driven growth initiatives and managed medium-to-large scale websites from end to end, demonstrating both commercial acumen and technical proficiency.

As part of your role, your key responsibilities will include:

Project Management:

• Lead and manage web development projects from conception to completion, ensuring timely delivery and adherence to budget.
• Coordinate with cross-functional teams, including designers, developers, and marketing professionals, to achieve project goals.
• Manage our editorial strategy to maximize success across managed web assets.
• Utilize project management tools such as Excel, Monday.com to track progress and manage tasks.
• Ensure clear communication and documentation throughout the project lifecycle.

Web Development and Management:

• Oversee the design, development, and maintenance of our project websites and website applications.
• Collaborate with developers to ensure the implementation of best practices in coding and website
• Provide technical guidance and support to the development team as needed.
• Ensure sites are hosted, maintained and setup correctly.
• Ensure SEO best practices are maintained to allow our sites to perform optimally.

Commercial Acumen:

• Analyse market trends and user behaviour to optimize website performance and drive business growth.
• Develop and implement digital marketing strategies, including SEO, SEM, paid and social media marketing, to enhance online presence and engagement.
• Monitor and report on website analytics to inform decision-making and strategy adjustments.
• This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Proven experience in managing and delivering web development projects.
• Passion for SEO, proven SEO and overall internet marketing experience.
• Basic knowledge of front-end technologies such as HTML, CSS, and JavaScript.
• Familiarity with content management systems (CMS) like WordPress, Joomla, or Drupal.
• Proficient in Google Analytics 4, Google Console, Google Looker Studio and Google Trends.
• Experience working with technologies such as Screaming Frog, SEMrush, and Ahrefs.
• Proven track record working cross-functionally to deliver business goals.
• Strong communicator – able to present complex information clearly and influence stakeholders at all levels.
• Commercially aware – balances operational efficiency with business growth opportunities.
• Entrepreneurial mindset with the ability to work independently and take initiative.
• Highly analytical, with the ability to interpret all key business metrics and convert insights into strategy.
• Collaborative leader – builds trust and works effectively across departments. Exceptional communication and relationship management skills.
• Problem solver – process-oriented, adaptable, and detail-driven, with strong problem-solving skills.
• Adaptable & resilient – comfortable working in a fast-paced, ever-changing environment. Prepared to work extended hours when required.
• Attention to detail – ensures accuracy and quality while managing multiple priorities.
• Proactive & accountable – takes ownership, drives results, and follows through.
• Cultural fit – demonstrates professionalism, integrity, and a positive, team-oriented attitude.
• Experience with back-end development using languages like Python, Ruby, PHP, or Node.js.
• Knowledge of database management systems such as MySQL, PostgreSQL, or MongoDB.
• Understanding of UX/UI design principles and best practices.
• Familiarity with graphic design tools like Adobe Creative Suite.