Events Coordinator - Chanel at The Prestige Cosmetics Group

KEY RESPONSIBILITIES

Stand-Alone Boutique: Client Acquisition and Events (Client Engagement / Experience)

Core Focus:

• Enhance the luxury boutique experience through strategic eventing, client acquisition initiatives, and CRM-driven engagement to strengthen client loyalty and brand equity.

Responsibilities:

• Support client acquisition initiatives in boutiques.
• Coordinate and execute boutique-specific client engagement events, aligned with seasonal launches and cultural moments.
• Assist with briefing process for visual execution and customer journey, ensuring event design aligns with luxury positioning.
• Support the design and refinement of the boutique customer journey across all event touchpoints, from pre-event invitations and personalised welcomes to post-event follow-up, ensuring a seamless, high-touch, and memorable CHANEL experience.
• Collaborate with Sales, PR, Marketing, Training, and Visual Merchandising teams to:
• Ensure relevance, aesthetic consistency, and commercial alignment.
• Integrate boutique activations into the broader strategic marketing plan.
• Support the ordering and timely delivery of all product and POS materials for boutique events.
• Maximise ROI for boutique events by:
• Tracking CRM data capture
• Ensuring event execution supports boutique sales goals
• Schedule and coordinate monthly boutique calendar activations in collaboration with Retail Development Managers (RDMs).
• Conduct event reviews, including budget sign-offs and performance analysis.

Additional Enhancements:

• Support boutique teams in delivering high level client experience .
• Support bespoke activations, including one-to-one viewings, gifting logistics, invitations, and post-event follow-ups for top clients.
• Support strong CRM maintenance by assisting with data integrity, segmentation, and campaign tracking.
• Incorporate CRM analytics to generate performance summaries and drive data-informed strategy.
• Assist with using client trackers to identify key clients for boutique experiences and integrate this into broader client acquisition strategies.
• Contribute to regional event planning cycles by sharing insights and aligning local activity with international direction. 

Wholesale Events: Trade Events / Activations

Core Focus:

• Support the retail marketing calendar and help build brand presence within multi-brand environments (Woolworths, ARC, etc.) through trade events and collaborative marketing activations.

Responsibilities:

• Liaise with Marketing Team, and Sales Manager to create and execute the annual retail marketing calendar for wholesale accounts.
• Book and manage in-store and event spaces for executions.
• Work with the team to deliver marketing activations aligned with both SA and UK calendars, retailer-specific activities, and locally relevant opportunities.
• Coordinate visual and set-up elements for each retail/trade event.
• Assist in optimising the retail customer journey at every stage of trade activations from initial brand touchpoints and in-store engagement to post-event communication, delivering a consistent and premium CHANEL experience across wholesale environments.
• Work with store teams to maximise opportunities during activations.
• Assist in maintaining alignment across departments: Sales, PR, Marketing, Training, and Visual Merchandising.
• Support in driving CRM capture and sales staff engagement in-store.
• Assist in ROI tracking and reporting for initiatives.
• Support accurate budget management (GL codes, invoicing, purchase requisitions).

REQUIREMENTS/QUALIFICATIONS

• 2 years retail experience
• 2 years eventing experience
• Microsoft Office Proficiency (Excel, Word, PowerPoint)
• Business degree advantageous
• Cosmetics/Retail/Luxury experience advantageous
• Must be in possession of a valid drivers license and vehicle as travel is required