Junior Digital and Insight Strategist at TBWA\ South Africa

Key Responsibilities

• Monitor and synthesize cultural, digital, and consumer trends to help inform client and campaign strategies.
• Conduct primary and secondary research using tools like Meltwater, GWI, and other third-party platforms. (Knowledge of these platforms are a bonus)
• Support strategic planning by turning large volumes of data and observations into actionable insights.
• Assist in the creation of presentations, strategic frameworks, and creative briefs.
• Collaborate with creative, media, and client service teams to ensure insight-driven thinking is embedded throughout.
• Stay on top of digital platform evolutions, audience behaviours, and social conversations.

Requirements

Hard Skills (Technical Requirements)

Research & Data Tools:

• Proficient in Meltwater, GWI (GlobalWebIndex), Google Trends, and other insight platforms.
• Comfortable analysing both quant and qual data.

Digital & Social Fluency:

• Solid understanding of social media platforms, content formats, and emerging tech (e.g. AI, Web3, etc.).

Presentation & Writing:

• Strong PowerPoint/Keynote skills: able to distill complex ideas into clear, compelling decks.
• Able to write strategic summaries, insights, and briefs with clarity and narrative flow.

Bonus:

• Basic data visualization ability (Excel, Tableau, PowerBi, Google Studio).
• Understanding of media/brand strategy frameworks.

Qualifications & Experience

• 1–2 years of experience in strategy, research, marketing, or digital communications (agency or client side).
• A degree in marketing, communications or psychology. (but we’re open to interesting thinkers from all backgrounds).