Marketing Retention Specialist (x4) at Hollywoodbets

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• 6 Months - 1 year experience in a Digital Marketing Environment
• Email/ SMS/ Push Notification Messaging skills

A bonus to have:

• Qualification in Digital Marketing or relevant field

What You’ll Do For The Brand:

• Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
• Identifies and segments active users based on behaviour, preferences, and demographics.
• Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
• Set up, test, execute, and report on marketing campaigns and promotions.
• Manage timelines and schedules for communications.
• Conduct competitor analysis of marketing campaigns and websites.
• Update content on client-facing websites using back-office tools.
• Create, configure, and test promotions and campaigns.
• Report on campaign performance.
• Draft Customer Journeys and implement them in our CRM system, reporting on performance.
• Focuses on winning back dormant users by offering personalised incentives or promotions.
• Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
• Designs and implements targeted campaigns to re-engage dormant users.
• Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
• Creates compelling content for emails, SMS messages and push notifications targeted at active users.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Ensures messaging aligns with the interests and preferences of the active user segments.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
• Optimises campaign performance based on data analysis and A/B testing.

What You’ll Bring To The Team:

• Strong organizational skills
• Good written and verbal communication skills
• Ability to work independently and within teams
• High attention to detail
• Good reporting skills
• High sense of accountability towards work
• Ability to meet deadlines and achieve business results
• Ability to interpret organizational strategy and translate this into tactical action plans
• Follow process in order to ensure high quality output