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Role Description
The ideal candidate will plan and coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. This role requires an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. Be a proactive and self-starter manager who can ensure that both internal and external SEO teams are working optimally and delivering on SEO goals and targets.
SAQA Accredited Equivalent - It is the onus of the applicant to provide the company and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application. As a registered Financial Service Provider, the company is mandated to ensure that all representatives are and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements.
You further consent to the relevant information being verified.
Salary
- Negotiable based on experience
Responsibilities
- Working closely with and managing SEO agency partners
- Partner with marketing team members to develop integrated efforts across channels
- Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s
- Ongoing audits of the SEO channel for each brand and provide insights and recommendations as to how SEO can be improved
- Work with Developers to implement SEO practice and optimize landing pages for optimum quality scores and ranking
- Contribute to the monthly Digital report, using data to tell stories, and provide actionable insights for team members as well as Marketing Managers and wider marketing team
- Ongoing competitor research
SEO Strategy and Roadmap
- Contribute to the creation of the SEO marketing strategy and plan by providing input regarding the implementation, as well as the execution of SEO strategies
Stakeholder Engagement
- To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team) to ensure alignment of internal and external stakeholders
SEO Performance
- • To manage the performance of SEO across all brands, as well as the management of internal and
- external stakeholders to ensure delivery of all SEO requirements
Leadership and Direction
- Translate the business goals and objectives to ensure the SEO strategy is aligned
- Develop and grow knowledge and talent within the team in order to stay on top of the latest SEO trends
Budgeting
- Manage the content and SEO budgets and report on ROI appropriately
- Insights and Reporting
- Prepare and coordinate the completion of various data and analytics reports by using a variety of tools to ensure we are delivering best in class insights that drive high performance through the organic channel
SEO Content Planning
- Develop and update the SEO plan by developing SEO content that aligns with social media, Adwords and other digital activities to ensure a well-integrated approach across all channels
Compliance
- Responsible for quality control of the SEO content
- Knowledgeable on GDPR, rules and regulations and ensuring compliance
Project Management
- Plan and manage the delivery of the SEO project, using an appropriate project management methodology to give assurance that intended outcomes are achieved
- Manage offsite and onsite optimization projects with the SEO Agency and understand reporting on performance
Continuous Improvement
- • Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered in regards to search engine optimization
Organisational Capability Building
- Provide coaching to the wider marketing stakeholders to develop their SEO knowledge
Personal Capability Building
- Keep abreast of SEO and integrated marketing trends and develop own capabilities by formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfil personal potential
- Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media
Requirements
- Grade 12/ SAQA Accredited Equivalent (Essential)
- Mathematics to Matric (Essential)
- Relevant SEO certification (Essential)
- Relevant degree and/or Diploma (Advantageous)
- 4 to 5 years experience in hands on SEO (Essential)
- Knowledge of standard and current SEO practices (Essential)
- Experience within a financial services industry and Ecommerce (Advantageous)
- Experience in managing SEO, within a multi-brand organisation (Advantageous)
- 2 or more years proven experience as SEO Manager to deliver predetermined objectives as specified by more senior managers (Essential)
Reporting
- Apply comprehensive knowledge and skills and provide guidance and training to others to create relevant, lucid and effective reports
- SEO Reporting
Computer and System skills
- Support business processes with comprehensive understanding and effective use of standard office equipment and standard software packages and provide guidance and training to others
- Advanced MS Office Skills.; Search Metrics, Screaming Frog, MOZ.; Google Analytics, WebTrends,
- Webmaster tools.; HTML/CSS
Project Management
- Use comprehensive knowledge and skills and provide guidance and training to others to manage projects and/or programs within desired cost, time and quality parameters
Commercial Acumen
- Apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others
Costing and Budgeting
- Use comprehensive knowledge and skill for costing, budgeting and finance tasks and provide guidance and training to others
Data Collection and analysis
- Guide and train others to analyze data trends for use in reports to help guide decision making
Verbal and Written Communication
- Apply comprehensive knowledge and provide guidance and training to others to use clear and effective verbal and written communication skills to express ideas, request actions and formulate plans or policies
Planning and Organizing
- Provide technical guidance when required to plan, organize, prioritize and oversee activities to efficiently meet business objectives
Policy and procedures
- Provide technical guidance when required to develop, monitor, interpret and understand policies and procedures, while making sure they match organizational strategies and objectives
Customer and Market Analysis
- Conduct research and analyze data and provide technical guidance as needed in order to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments