Senior Specialist: Digital Marketing - Midrand at Vodacom

Role purpose:

The Senior Specialist Digital Marketing for High Value is accountable for ensuring delivery of effective marketing strategy and plans for High Value segment engagement, experience and conversion. The role will provide clear direction for digital marketing across the Vodacom Consumer Unit, working in close coordination with the Brand, Digital Channels and Proposition teams. Outputs include driving campaign strategies and plans to deliver on overall brand and commercial goals within the business unit. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration and digital channel experience (TNPS), as well as revenue generated through digital channels and associated cost savings.

The role will be transformational and lead the acceleration required for Digital Marketing to becoming a leading competence within Vodacom.

Your responsibilities will include:

• Digital campaign strategy and implementation across all aspects of performance and brand driven digital marketing for the High Value Segment in Consumer Business Unit
• Digital media strategy, implementation and performance across all digital media types including premium display, mobile display, programmatic, advertising networks, search, influencer marketing and paid social
• Ability to conceptualise and enhance customer experience across the entire digital journey, with strong focus on channel attribution
• Drive breakthrough digital marketing innovation
• Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of digital marketing brand and commercial outcomes

The ideal candidate for this role will have:

• 3-year Business or Marketing related Degree or National Diploma

Minimum of 6 to 8 years relevant experience essential in:

• Digital Marketing across various channels, with a strong focus on consumer marketing
• Driving commercial & operational targets for the digital marketing domain – sales, revenue, profitability, user experience quality measures, adoption of the products and services
• Creating strategic plans to win market share from competitors.
• Capable of working in a complex organization and able to build strong relationships and credibility with multiple levels both internally and externally.

Closing date for Applications: 24 September 2023.
The base location for this role is, Midrand Vodacom Campus.
The Company s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.