Shopper Marketing Manager at PepsiCo

What we’re looking for:

To lead the Shopper Marketing agenda for the total grains portfolio across MT and TT across all channels and key customers. Embed a shopper centric omni channel approach in customer and marketing strategy and sales execution. Delivering commercial results through collaboration with key stakeholders & departments to ensure execution of the AOP Commercial deliverables.

• Accountable for developing and implementing omnichannel marketing strategies to support business objectives & AOP targets.
• Align trade marketing plans with overall brand strategy and sales goals.
• Drive, embed and execute the E2E process within marketing, DX and the broader business
• Continuously seek opportunities to co-create initiatives with top MT and TT customers to drive specific occasions to enhance shopper engagement and drive conversion, by channel and category
• Ability to leverage precision targeting to optimize strategic shopper campaigns.
• E2E score carding and tracking
• Own booking of media logistics and budget management and reporting, ensuring strict budget Compliance
• Project and budget management with ongoing alignment to marketing
• Monitor competitor activity & conduct regular trade visits
• Management of external agencies & internal stakeholders
• Track real time retail execution performance and provide recommendations for improvement.
• Understanding and development of shopper profiles to build human centric campaigns
• Define and deliver on clear and measurable campaign KPIs
• Data Analysis, Performance Tracking & Development of PCA’s
• Lead annual planning process for grains shopper marketing in partnership with brand teams and sales.
• Development of grains brief to brief the Commercial and Operation teams on 6 weekly shopper executions
• Ad hoc support as require for marketing and commercial activations

Qualifications

What will qualify you for the role:

• 3-5 Years working experience
• Bachelor's Degree
• Good understanding of FMCG Trade Dynamics and retail environments
• Experience in marketing or trade marketing within FMCG.
• Ability to analyse sales data, consumer insights, and market trends.
• Excellent negotiation, communication, and relationship management skills.
• Creative problem-solving skills and ability to execute innovative trade initiatives.
• Proficiency in Microsoft Office (Excel, PowerPoint), Nielsen, or other analytics tools.
• Strong project management skills with the ability to handle multiple initiatives.
• Proven track record of successful trade marketing campaigns and retail execution.
• Knowledge of trade channels, shopper insights, and in-store execution best practices.