Skill Set
Experience:
- Proven experience in a senior marketing leadership role, preferably in a multi-brand or multi-business environment, and ideally within the online gambling or iGaming industry.
- Proven track record of taking a hands-on approach to driving growth, customer acquisition, and engagement through strategic marketing initiatives in a fast-paced, competitive environment.
Leadership:
- Strong leadership skills with experience in building, managing, and mentoring high-performing teams across multiple regions and businesses.
- Ability to work collaboratively across departments and navigate complex organizational structures, create processes and improve efficiencies an ensure Teams operate together as a unit.
Industry Knowledge:
- Deep understanding of the online gambling landscape, including key trends, customer acquisition strategies, and regulatory challenges in various markets.
Digital Expertise:
- Extensive experience with digital marketing channels (SEO, SEM, PPC, affiliate marketing, content marketing, social media) and analytics tools. • Analytical Skills: o Strong data analysis and reporting skills with a deep understanding of key performance indicators (KPIs), customer segmentation, and A/B testing.
Creative Thinking:
- Ability to generate innovative ideas and drive creative solutions that differentiate the brand in a competitive market. Be able to inspire creative thinking within your Teams and encourage fresh perspectives.
Responsibilities
Key Responsibilities:
Strategic Leadership:
- Provide strategic oversight for the development and execution of the group-wide marketing strategy, as well as individual strategies for each company within the group, ensuring alignment with overarching business goals.
- Collaborate with senior stakeholders across product, operations, customer support, and other key functions to drive integrated marketing campaigns across both digital and traditional channels.
- Ensure clear communication of the strategy and activation plans to all teams, and oversee the effective and efficient implementation of these initiatives across the organization.Set strategic priorities for the various Heads of Department ensuring their departmental goals align with broader business objectives.
Brand Development & Positioning:
- Define and refine brand positioning across multiple markets for each brand/company. Ensure consistency of brand messaging and tone across all platforms and channels, while tailoring strategies to local market nuances. Ensure our master brand remains the most recognized and loved online betting and gaming brand in South Africa and ensure ongoing growth of brand awareness in new and existing markets.
Customer Acquisition & Retention:
- Oversee marketing campaigns aimed at customer acquisition, retargeting, remarketing and retention. Optimize customer journeys, from awareness to conversion to long-term loyalty, using a combination of paid media, organic channels, affiliate marketing, traditional and partnerships.
Market Analysis & Insights:
- Lead market research and consumer insights initiatives to understand our industry, our products, our customers, customer behaviors, preferences, and the competitive landscapes. Use data-driven insights to guide decision-making and improve campaign performance, ensuring we are constantly challenging our thinking and driving innovative thinking. Use data and insights to ensure we retain a competitive advantage.
Team Leadership & Development:
- Lead, mentor, and manage a diverse, high-performing multi-disciplinary marketing team and foster collaboration across all marketing functions, ensuring a unified approach to achieving business growth. Create a high-performance culture, ensuring the team is motivated and well-equipped to be able to deliver exceptional results.
360 Campaign Conceptualisation & Management:
- Have the ability to conceptualise and create 360 degree, through the line marketing campaigns that deliver tangible results driving brand awareness, customer acquisition and growth in share of voice, share of market and share of wallet.
Digital Marketing Excellence:
- Champion digital marketing initiatives, including SEO, SEM, social media marketing, content strategy, PPC, programmatic and mobile app marketing. Stay on top of emerging digital marketing trends, tools, and technologies to maintain a competitive edge.
Campaign Performance and ROI:
- Provide strategic oversight on the measurement of marketing effectiveness, ensuring KPIs and ROI are consistently tracked across all campaigns and initiatives. Guide department heads, in optimizing budgets, channels, and resources to enhance marketing spend efficiency and drive overall campaign performance in alignment with organizational goals.
Compliance & Responsible Gaming:
- Ensure all marketing practices are in line with legal and regulatory requirements across multiple jurisdictions. Lead efforts to promote responsible gaming practices within marketing materials and campaigns.
Cross-Functional Collaboration:
- Collaborate with foundation, operations, product, CRM, technology, and commercial leadership to align marketing strategies with overarching company objectives. Provide strategic oversight and drive the development of go-to-market plans for new product launches, ensuring market leadership and innovation.
- Champion a culture of cross-functional collaboration to maximize business impact and elevate brand performance.
Stakeholder Reporting:
- Report on the overall Group Marketing as well as individual portfolios within the group progress and performance marketing initiatives.
- Provide insights in relation to each individual portfolio as well as the overall group along with recommendations for optimization and growth elements to the executive leadership team.
Innovation & Trends:
- Stay at the forefront of industry trends, new marketing technologies, and emerging digital platforms.
- Identify opportunities for innovation and integrate cutting-edge solutions to enhance marketing efforts
- Other ad hoc duties that might be required
Budget and Resource Management:
- Establish and oversee the consolidated annual marketing budget across multiple divisions or regions, ensuring resource allocation aligns with overarching business objectives.
- Monitor and report on performance metrics and ROI across the organization to guide strategic adjustments and long-term planning. Review proposed budget strategies for various divisions as provided by the various departments ensuring alignment to the overall group Marketing Budget.
Qualifications & Experience:
Experience:
- Proven experience in a senior marketing leadership role, preferably in a multi-brand or multibusiness environment, and ideally within the online gambling or iGaming industry.
- Proven track record of taking a hands-on approach to driving growth, customer acquisition, and engagement through strategic marketing initiatives in a fast-paced, competitive environment.
Leadership:
- Strong leadership skills with experience in building, managing, and mentoring high-performing teams across multiple regions and businesses.
- Ability to work collaboratively across departments and navigate complex organizational structures, create processes and improve efficiencies an ensure Teams operate together as a unit.
Industry Knowledge:
- Deep understanding of the online gambling landscape, including key trends, customer acquisition strategies, and regulatory challenges in various markets.
Digital Expertise:
- Extensive experience with digital marketing channels (SEO, SEM, PPC, affiliate marketing, content marketing, social media) and analytics tools. • Analytical Skills: o Strong data analysis and reporting skills with a deep understanding of key performance indicators (KPIs), customer segmentation, and A/B testing.
Creative Thinking:
- Ability to generate innovative ideas and drive creative solutions that differentiate the brand in a competitive market. Be able to inspire creative thinking within your Teams and encourage fresh perspectives.
Key Attributes:
Innovative & Results-Oriented:
- Able to think strategically, creatively and be able to take a hands-on approach and execute tactically to deliver measurable results.
Agile & Adaptable:
- Comfortable working in a dynamic, fast-moving, deadline driven, high pressure environment where priorities can shift rapidly. Be able to adapt to the way we work and how we operate within our business and can adapt to new and changing environments.
Customer-Centric:
- Passionate about understanding customer needs and delivering personalized, engaging experiences, both internally and externally.
Strong Communicator:
- Clear, persuasive, and confident in communication with both internal and external stakeholders.
Ethical & Responsible:
- Be able to demonstrate a strong commitment to the business and the Teams that report into this role, ensure that you are leading by example and support and demonstrate the values of the business. Uphold the reputation of the business and the brand, responsible gaming practices and compliance with regulatory requirements.
Qualifications
- Matric
- Bachelor’s degree in Marketing, Business Administration, or a related field (Preferrable)
- Valid driver’s license and own vehicle
- Performance Marketing, Digital Marketing, Brand Management, Communication & Advertising experience - Yes, 5 – 10 years
- CRM, Customer Experience. (Preferred)
- Senior or Executive leadership experience in marketing, with a proven track record of managing large, multi-disciplinary teams (e.g., brand marketing, digital marketing, insights, etc.) - 5 – 10 years
- Experience in the betting, gaming, or technology sectors would be a distinct advantage. - (Preferrable)
- Global or regional marketing experience across diverse markets would be preferred. - (Preferrable)
go to method of application »
Responsibilities
- Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
- We have an amazing opportunity for a Sales Agents to join our team in eMalheni, Mpumalanga. Do you think you have what it takes to be our newest Purple Star?
- The successful candidate will be responsible for reaching daily, weekly, and monthly mobile sales targets and all other targets related to increasing the mobile customer base. Understand customer needs and handle different types of personalities. Represent the brand professionally and positively.
A Bonus To Have:
- Prior work experience as a promoter or in a similar role
- Excellent customer service skills
What You’ll Do For The Brand:
- Customer Service: Assist clients with opening accounts and all betting queries
- Drive daily sales and activations through the effective demonstration and/or explanation of mobile products, usage methods, and services to influence punters to purchase products or use our services
- Drive mobile marketing campaigns to increase sales and sign up new online accounts
- Must keep records of their sales activities and report their progress to management daily
- Promote the mobile brand.
- Set up and arrange displays at outlets, events, and promotions to attract the attention of prospective and existing punters.
- Assist customers in submitting correct FICA documents when opening a new account (FICA requirements: Clear ID)
- Ensure new customer uses the sign-up bonus to bet when an account is opened and show the customer how to bet on the mobile application.
- Keep work areas neat and tidy to promote a positive image to customers.
- Ensure appropriate management, safekeeping, and maintenance of all mobile equipment.
- Weekly completion of Moodle, bet strike and Voice Note Training, and Trainers on Wheels
- Might be required to roam between branches and stores as per operational needs
- Any other related duties that might be required within the business
What You’ll Bring To The Team:
- Actively promotes and sells products or services
- Pay full attention to what other people are saying, take time to understand the points being made, ask suitable questions.
- Articulate thoughts and express ideas effectively using oral, written, visual, and non-verbal communication skills, as well as listening skills to gain understanding
- Driven to meet or exceed required business targets and objectives as quickly and efficiently as possible
- Understands TUV (top-up voucher) distribution, the functionality of TUV, and related processes
- Understands the different betting markets and products
Apply Before 11/23/2025
go to method of application »
Responsibilities
- Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.
- We have an amazing opportunity for a Sales Agents to join our team in King Sanata Dalindyebo, Westerm Cape. Do you think you have what it takes to be our newest Purple Star?
- The successful candidate will be responsible for reaching daily, weekly, and monthly mobile sales targets and all other targets related to increasing the mobile customer base. Understand customer needs and handle different types of personalities. Represent the brand professionally and positively.
A Bonus To Have:
- Prior work experience as a promoter or in a similar role
- Excellent customer service skills
What You’ll Do For The Brand:
- Customer Service: Assist clients with opening accounts and all betting queries
- Drive daily sales and activations through the effective demonstration and/or explanation of mobile products, usage methods, and services to influence punters to purchase products or use our services
- Drive mobile marketing campaigns to increase sales and sign up new online accounts
- Must keep records of their sales activities and report their progress to management daily
- Promote the mobile brand.
- Set up and arrange displays at outlets, events, and promotions to attract the attention of prospective and existing punters.
- Assist customers in submitting correct FICA documents when opening a new account (FICA requirements: Clear ID)
- Ensure new customer uses the sign-up bonus to bet when an account is opened and show the customer how to bet on the mobile application.
- Keep work areas neat and tidy to promote a positive image to customers.
- Ensure appropriate management, safekeeping, and maintenance of all mobile equipment.
- Weekly completion of Moodle, bet strike and Voice Note Training, and Trainers on Wheels
- Might be required to roam between branches and stores as per operational needs
- Any other related duties that might be required within the business
What You’ll Bring To The Team:
- Actively promotes and sells products or services
- Pay full attention to what other people are saying, take time to understand the points being made, ask suitable questions.
- Articulate thoughts and express ideas effectively using oral, written, visual, and non-verbal communication skills, as well as listening skills to gain understanding
- Driven to meet or exceed required business targets and objectives as quickly and efficiently as possible
- Understands TUV (top-up voucher) distribution, the functionality of TUV, and related processes
- Understands the different betting markets and products
Apply Before 11/23/2025
go to method of application »