Head of Marketing at Hollywoodbets

Responsibilities

Strategic Planning & Implementation

• Spearhead the strategic and hands on development and implementation of marketing plans; working closely with the leadership Team, Marketing Managers, creative and content Teams, and other stakeholders to ensure these are aligned and delivered collaboratively.
• Collaborate with the business to provide and interpret research and insights, using these to develop and implement innovative marketing and branding strategies that will grow brand awareness, enhance our brand reputation and drive customer retention and acquisition.
• Improve customer experience and engagement and ultimately increase revenue from existing and new revenue streams.
• Work with the product and CRM Teams to ensure the quality of our products and customer service is always excellent and continuously being improved.
• Identify and oversee scheduling, budget, and resource needs of the Marketing Department, including the development and management of an annual marketing budget to support strategies, ROI projections & reports.
• Continuously optimise marketing strategies using research analysis and insights to improve results.
• Attend and/or participate at events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Maintain brand standards and ensure consistency across all channels.

People

• Build, lead and coach a diverse, high-performing marketing Team.
• Mentor, grow and provide support to members of the marketing Team.
• Responsible for setting direction, providing KPI’s, conducting performance reviews and conducting the day to day people management functions of the Team.
• Build long term relationships with Team Members, clients, regulatory bodies, media and other stakeholders
• Excellent project management, organisational and time management skills.
• Work closely with Marketing Managers and other members of the leadership Team to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training to ensure your Team consistently performs above standard.
• Excellent leadership, communication, and decision-making skills.

Business Development

• Ensure a thorough understanding of our competitors, customers and products and be obsessive about how we communicate with all our stakeholders.
• Conduct a situation analysis of our current marketing activities and use these to set marketing objectives & KPI’s for the marketing department ultimately driving business growth.
• Consistently identify revenue opportunities within our established customer base and manage consistent growth by effectively targeting new audiences
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Be current and remain up to date with best practices and latest technologies will drive improved outcomes and efficiencies.

Analytics & Reporting 

• Understand key marketing performance metrics, automation and analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Weekly, monthly, quarterly and annual reporting
• Ongoing review of analytics to provide insights and optimise strategies and plans.

Other

• Other ad hoc duties that might be required

Qualifications

• Valid driver’s license and own vehicle
• Marketing, Brand Management, Digital Marketing, Communication & Sales
• Senior Leadership & Management