Digital Marketing Officer at Aspen Medical

Job description

ROLE PURPOSE:

The Digital Marketing Officer will be required to contribute to the development of digital marketing solutions for supporting internal and external communication. The role could either be positioned either in Durban or Johannesburg.
Reporting to the Group Marketing Executive and collaborating closely with the Global Commercial manager, the Officer will work to propose develop and execute all aspects of channels, structure and content — from development to creation to promotion — and curating analytics reports.
These solutions/content are going to be used by the Group Marketing team members for Global Activities but also by Aspen marketing team affiliates across the World.

SPECIFIC OUTCOMES / ACCOUNTABILITY:

• Lead the digital channel strategy for the Global Brands: participation in Brand Plan development, proposal of digital activities complementing the promotion activities for both Script and OTC products.
• Supports organization of International Webinars: organization of invitation process, run training of affiliates on webinar software, test the webinar platform, technical support during the development of the webinar, coordinate the collection of video records.
• Development of Digital support such as Pod Cast of medical presentation: coordinate with external supplier organizing medical meetings the filming and edition of digital support for usage post meeting.
• Improvement of an Event Apps used for stand alone meeting organisation: improve the existing APP and adapt it to the future events organised by the Group Marketing team.
• Work with internal resources and freelance content creation team to build a business resources content library for internal team with the local materials and videos available.
• Development of an internal platform/intranet in order to share the global materials and sharing best practices: design of the platform, collection and upload of cases, organization of webinars with affiliates.
• Development of 3D animations videos (through third party suppliers) related to mode of injection, mode of actions: identification of supplier, coordination of the brief and development, test and diffusion to affiliates.
• Distribution and monitoring of internal and external product promotional campaigns through selected digital channels.
• Maintenance of global promotional activity calendar.

Requirements

QUALIFICATIONS & EXPERIENCE:

• 4-5 years of experience in digital marketing or digital content generation;
• Bachelor’s degree, preferably in a relevant field such as Digital marketing, Journalism, Advertising, Communications or Marketing.
• Preferably experience in Digital PHARMA marketing.
• Good writing and editing skills;
• Analytical and have a metrics driven mindset;
• Interested in microfinance, small business, community development and/or social change movements and keep up-to-date on topics and trends;
• Curious, independent, and proactive;
• Understanding of database creation, design and maintenance will be an added advantage;
• Experience in Graphic design would be advantageous;
• Any experience in use of Content management Systems or Learning management systems will be considered an advantage.

ATTRIBUTES:

• Attention to detail;
• Process driven;
• proactive;
• Self starter;
• Initiative;
• Adds value

ASPEN COMPETENCIES:

• Business
• Accountability/ownership
• Fosters consumer and customer commitment
• Performance driven
• People
• Communicates effectively
• Deals with ambiguity/embraces change
• Self
• Continuously grows and develops
• Contributes special expertise