Specialist, Digital Marketing at Telkom

Job description

Core description:

Responsible to conceptualize, formulate and optimize a digital marketing strategy with the support of the digital agency strategist team in collaboration with relevant segments heads, product houses, marketing teams, digital channels and customer portfolio management team. Develop an action plan and manage a team that will implement and be measured according to the agreed digital marketing strategy. Conduct competitor research and benchmarking as input to the digital marketing strategy (Local and Global). Initiate, implement and optimize digital marketing initiatives/ projects and the subsequent impact for segments and product houses working in collaboration with the various digital channels. Support marketing efforts with primary responsibility for the technical, creative and User Experience implementation of digital customer service based initiatives resulting in robust online customer service solutions for the organization and high engagement levels with target audiences.

Qualifications:

Bachelors degree in Business, Economics, Marketing, IT, Science or Arts (NQF level 7)

Experience:

Minimum of 5 years experience in content distribution/ marketing/ planning/ social media/ reporting

Special Requirements:

• Valid Drivers License
• Willingness to work long hours
• Media planning and network relationship management experience
• Deep knowledge of digital display media and advertising landscape, including key technologies, business models, ad products, and industry standard metrics
• Strong analytical, technical aptitude and problem solving skills
• Ability to maintain a high level of productivity and manage multiple competing priorities
• Quick learner who is eager to learn new systems
• Intelligent, entrepreneurial personality
• Passion for digital marketing
• Strong written and verbal communication skills
• Solid understanding of Web and App design and usability best practices
• Strong understanding of Web and App analytics and SEO best practices
• Proficiency with Web reporting and analytics programs; eg. Web Trends, Google Analytics, Mouseflow
• Excellent interpersonal and consulting skills: must be able to influence and negotiate with people from diverse backgrounds and levels throughout the organization
• Strong project management skills, with the ability to manage multiple high priority projects simultaneously
• Results oriented and well organized with a sense of urgency and an ability to meet tight deadlines
• High level of comfort with ambiguity and the ability to deal with shifting priorities
• Proficient in MS Word, Excel and PowerPoint, Project Knowledge of the adobe suite would be advantages HTML, Java, PHP Knowledge advantageous.
• Needs to be highly motivated, with the ability to demonstrate strong communication (verbal and non-verbal), creative campaign development, high energy, commitment to continual learning and passion for online/ digital marketing.
• Must be able to demonstrate that they can work within a highly innovative environment that attempts to break the traditional way of thinking.
• Also involves creation of digital reports, stakeholder meetings and presentation of reports and campaign initiatives to stakeholders.
• Maintain a level of expert knowledge on relevant legislative amendments, industry best practices and provision of proactive advice and solutions to relevant stakeholders.
• Comply with governance in terms of legislative and audit requirements.
• Formulate and implement service campaigns to ensure customer uptake and satisfaction of digital customer self service channels