Senior Brand Manager at AVI Limited

A passionate, innovative and entrepreneurial brand custodian with a keen interest and understanding of both top end and mass market consumers is required to take on the challenge within our dynamic marketing team, translating meaningful insight and opportunity into sustained growth and financial return for the business.

Key Performance Areas:

• Develop and implement short and long term marketing plans for the assigned brands to meet share, volume and profit objectives, aligned to business and category strategies
• Leverage market information and analyse market trends to maximise opportunities
• Provide in-depth insight and understanding of target consumer and shopper
• Monitor performance of brands against objectives and implement changes to the plan as required to ensure achievement of targets
• Understand, develop and implement Consumer and Shopper propositions
• Plan, manage and control of marketing support budget
• Manage and implement all aspects of brand activity, including coordinating the advertising, media and promotional agencies
• Successful cross-functional project management and implementation of all aspects of innovation projects
• On-going monitoring of market conditions and competitor activities, including trade visits and interaction with sales teams and customers

Competencies

• Plan and think ahead
• Innovate and create
• Be proactive and drive with passion
• Solve problems and optimize business performance to achieve results
• Work collaboratively with others and demonstrate the ability to build and leverage key relationships internally and externally (agency management)
• Be flexible, composed and resilient
• Communicate clearly

Experience Required

• At least 4+ years marketing experience within FMCG at Brand Manager level
• Food or beverage experience would be advantageous
• Understanding and experience in marketing to the mass and bottom-end market

Minimum Qualifications Required   

• A completed Commerce degree in Business Management, Marketing or related.

Knowledge Required

• Ability to analyse, interpret and leverage data and information
• Demonstrate the translation of ideas into successful execution
• Ability to formulate, communicate and execute strategy
• Consumer, trader, customer and shopper interest and insight
• Project management from briefing to execution with internal and external stakeholders
• Advertising experience from briefing to execution is an advantage
• Innovation, renovation or productivity
• Financial literacy and commercial acumen
• Passionate and curious about consumers customers and brands
• Ability to work with and manage cross functional teams
• Energetic, dynamic and driven
• High level of resilience in dealing with all stakeholders
• Willingness to travel around RSA