Brand Manager at Danone

Job description

AFC - Danone Southern Africa (Pty),a subsidiary of Danone, is looking for Brand Manager South Africa (ZA) JohannesburgDanone is a global food company holding top positions in healthy food through its four businesses Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

Planning and Strategy

• Plan and interpret the strategy and brand plans with the team; and give strategic input to the development of the South African expansion strategy, where required
• Develop action plans to achieve budgeted volumes and profit
• Identify opportunities for growth within the required portfolio
• With the Brand Team, develop the required brand plans for implementation
• Performance
• Monitor sales performance (volume, value, profitability) of required brands
• Identify and explore possible opportunities for growth of required brands
• Take ownership of a brand portfolio, where required
• Product Management
• Give input into the creation of product and concept development, that is tailor made for specific target markets
• With the R&D and Marketing teams, develop and implement new product launches
• Write briefs and brief agencies, where required
• Create new package designs
• Update and upgrade product packaging and artwork
• Monitor product profitability, where required
• Manage ad hoc projects where required, including ensuring the profitability of the project
• Brand Management
• Roll out and implement brand plans relating to a specific portfolio; including co-ordinating the activities of agencies
• Support the team in the creative development process for all "Above the line" communication together with the advertising agency
• Give input into media planning and spend
• Project manage all the "Below the line" activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios
• Integration
• Manage cross functional relationships to deliver marketing objectives including R&D, Commercial, Finance, Production, and Supply Chain
• Support trade marketing in the successful implementation of brand plans, relaunches, packaging changes, and other marketing initiatives
• Understand the Industrial processes related to the Brand Portfolio to assist in providing accurate information to R&D, and in the successful implementation of marketing initiatives
• Research
• Support the S&I Team in all their research requirements including U&A, qualitative and quantitative research, and taste tests
• Evaluate market trends and AC Nielsen Data
• Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses
• Support the S&I Team to test responses of the market to new and test products
• Marketing Expense
• Manage the daily monitoring and processing of marketing-related expenses
• Manage the budget for a specific portfolio
• Control and report on monthly and annual marketing budget and expenses
• Attend the monthly meeting to give feedback on the budget tracker
• Give input, where applicable, into the budget setting process

Academic And Trade Qualifications

• 3-year Marketing or Business-related degree
• Work Experience And Skills
• 3-4 years of marketing experience, preferably in FMCG
• Exposure to, and understanding of P&L and ROI is critical
• Proven presentation skills
• Project Management skills
• Proven ability to develop strong working relationships
• Proficient in MS Office Excel, Word, PowerPoint

PERSONAL CHARACTERISTICS AND BEHAVIOURAL TRAITS

• Excellent written and oral communication ability
• Analytical
• Financial acumen
• Able to take initiative
• Action-oriented
• Goal-oriented
• Attention to detail
• Team player
• Self-motivated
• Self-confident
• Resilient
• Creative
• Ability to think strategically
• Problem solving ability
• Flexible with ideas within a changing work environment
• Interpersonal skills
• Passionate about the product / product portfolio
• Ability to work autonomously